凯度的动态

How can brands acquire the crucial quality of being more Meaningful to more people? #KantarBrandZ legend Graham Staplehurst talks us through it in this new article: https://lnkd.in/eHu8JrXd

Not measuring brand sentiment can be a missed opportunity for businesses aiming to strengthen their market position. It's beneficial to understand your current position so you can identify areas for improvement. Organizing a round table discussion with key opinion leaders or potential customers can be very useful for gathering feedback on how the brand is perceived. By actively engaging in these discussions, businesses can gain valuable insights into public perception and identify areas for improvement. This proactive approach not only helps in refining brand strategies but also fosters stronger relationships with customers and stakeholders. Let's prioritize understanding our brand sentiment and use it as a tool for success! #BrandSentiment #CustomerFeedback #BusinessGrowth

77% of consumers wish their favorite brands had a community to?belong to. What if your next experience could pull them into your brand’s story for the long haul? Our Global CCO John Trinanes breaks down the business value of brand communities in this week's Ask Our Leaders! Listen to his insights via our BizBash webinar: https://lnkd.in/eK8iViHH #AskOurLeaders #BrandCommunity #Experiential #PowerOfCommunity

I've seen a lot of discussion on here around differentiation and distinctiveness, but what does the data say? After analyzing 11,000 brand cases, we've uncovered that market leaders excel through four key dimensions: setting industry trends, developing distinctive brand assets, fostering emotional connections, and delivering superior functional benefits. Fine more hereh: https://lnkd.in/ewHcfZwg

INSPIRATION | How do you build a brand that resonates deeply with your audience? After two decades of learning from leaders across Unilever, Mars, Diageo, and HP, Siew Ting Foo, a Member of The Marketing Society, has released her book: Building Brands with Soul: A CMO’s Journey to Humanizing Growth and Creating Lasting Impact ??. In this article, Siew shares actionable insights and the top 10 tips for leading with soul, including the importance of self-mastery, fostering alignment, and leveraging creativity for brand growth. Her book dives even deeper, offering a blueprint for marketers to build meaningful, impactful brands that stand the test of time. Read the article -?https://lnkd.in/dmp4eyuC #BrandBuilding #TheMarketingSociety

Branding v/s Performance debate has become more relevant now than ever.?Why is it that some of the most successful brands still invest in branding to achieve sustainable business growth?? Abhishek Gupta, SVP, Online Revenue, Honasa Consumer Ltd. in conversation with Raghav Kansal, Founder & CEO, ETML discusses the importance of keeping the end goal of converting a consumer in mind, the importance of syncing your top and bottom funnel strategies and finally the approach of brand-category-performance communication that Mamaearth takes. Growth Tales by ETML is one of our most sought after initiatives, where we discuss a variety of topics ranging from Digital Growth to sustainable solutions, and everything in between, alongside leading experts from the industry which will help you drive revenue growth to thrive in a competitive digital world. To watch the full video- click on the link in the comments section. #mamaearth #attribution #branding #performancemarketing #digitalamarketing #d2c #growthmarketing #analytics #fmcg

Meeting the incredible Mrs. Vineeta Singh, the powerhouse behind Sugar Cosmetics, was nothing short of inspiring! ??? We had the opportunity to dive deep into how the beauty industry is evolving, discuss emerging market trends, and understand the inner workings of such a competitive space. Her journey is a testament to the power of grit, innovation, and staying customer-focused. The insights we gained were truly eye-opening and have given us so much to think about as we continue shaping strategies for our clients at Market Benchers. Conversations like these fuel our passion for growth and keep us pushing boundaries in the digital marketing world. Here’s to learning, growing, and setting new benchmarks together! ?? #VineetaSingh #SugarCosmetics #Journey #Inspiration #motivated #MarketBenchers #MarketingInsights #GrowthMindset #NetworkingWithLeaders #KeepLearning #agencygoal #marketinggoals

FutureBrand Index ‘season’ is almost here and it’s honestly turning into one of my favourite times of my working year ?? With much of what we do about transforming brands so businesses can grow, FBi is the tool we use to understand and respond to those changing times. I’m planning to dig deep into the data and can’t wait to share some bite-sized insights on what’s driving this year’s strongest brands –?and the leaders and risers across consumer, tech, fin services, healthcare and energy. #brandtransformation #brandstrategy #brandidentity #brandexperience #brandmeasurement #brandmetrics #futurebrandindex #futurebrandau

Our research reveals a fundamental truth about brand differentiation in today's market: it extends far beyond product features. After analyzing 11,000 brand cases, we've uncovered that market leaders excel through four key dimensions: setting industry trends, developing distinctive brand assets, fostering emotional connections, and delivering superior functional benefits. The data speaks volumes - organizations that master these elements don't simply differentiate themselves; they command premium pricing and drive sustainable growth in their categories. Learn more about why being different and distinctive is crucial for brands to create lasting connections and drive growth: https://lnkd.in/en2bNUj6

Our research reveals a fundamental truth about brand differentiation in today's market: it extends far beyond product features. After analyzing 11,000 brand cases, we've uncovered that market leaders excel through four key dimensions: setting industry trends, developing distinctive brand assets, fostering emotional connections, and delivering superior functional benefits. The data speaks volumes - organizations that master these elements don't simply differentiate themselves; they command premium pricing and drive sustainable growth in their categories. Learn more about why being different and distinctive is crucial for brands to create lasting connections and drive growth: https://lnkd.in/gkrMKyEn