Valentino ‘s creative director Pierpaolo Piccioli announced his departure from the house last week, marking the end of an era defined by his marvelous contributions. On October 2nd 2020, the day I completed my quarantine and the day of the #UnboxingValentino fashion show, one season after the iconic #ValentinoPink, Pierpaolo introduced shimmering materials and print elements, once again cheered the fashion industry. By the end of the show, Pierpaolo and the models stepped onto the streets, bringing avant-garde designs to 4 Rue Eugène Spuller,Paris in sunshine, as well as reaching audiences worldwide through #livestreams.
There is a six-month lag in the fashion industry from runway to real life, as this year's spring shows are typically presented in the autumn of the previous year. Livestreams represent a privileged moment for fashion enthusiasts and a portal that reflects the brand's #influence through views. I recorded #AW24Runway performance, the livestream views as instant publicity metrics. Versace (??), 古奇, Christian Dior高級時裝公司, and BALENCIAGA delivered outstanding performances on Instagram and YouTube while 古奇 (??), Loewe, 普拉達, Christian Dior高級時裝公司, and Marni excelled on WeChat and Weibo Corporation.
Quantifying livestream counts offers valuable insights into #AudienceEngagement. As evidenced by #VogueRunway's AW24 rankings, numerical data serves as a mean.
Last week on #ü, while documenting instant publicity for 33 fashion shows, I designed an experiment to manifest shows' performances in algorithm. Not offering a livestream function yet, Xiaohongshu emerged as THE thread of fashion influence in China, garnering significant traction. From February 21st, 2024, to March 5th, 2024, I posted relevant visuals with #brand and #mfw/#pfw hashtags immediately after each show release and recorded the exposure views by March 12th, 2024.
??Among the 42 brands observed, Versace (worth 22 ??) garnered the strongest natural traffic during AW24, followed by Loewe (worth 21 ??), MOSCHINO, GIVENCHY and 古奇 (worth 18 ??).
For a comprehensive overview, full article is available via ??https://lnkd.in/gPGFHZ5S
Influence had been important before exposure could be accurately measured. Driven by numbers, a more transparent procedure promotes the effectiveness of #BusinessDecisions. It exudes sophistication and elegance too.
