Kait Stephens的动态

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Top E-commerce Voice ??? | Helping hundreds of brands bridge offline & online commerce @ Brij ?? | Mama x2 ????| Omnichannel Queen ?? | Omnichannel Marketer Podcast Host ??? | CEO & Co-Founder @ Brij ?? | Angel Investor

I’m not the CEO, I’m the Chief Repeating Officer. As a founder you should be constantly repeating yourself. What you are repeating: ?? Your company mission ?? Your personal values ?? The problem you solve Who you repeat it to: ?? Your team? ?? Prospects ?? Customers ?? Partners ?? Anyone who will listen ?? Over and over again, ad nauseum like a broken record While it might be seem bothersome, it’s actually an opportunity. To make it crystal clear why you do what you do, who you do it for, and what you do. It’s really critical to it all back to the WHY.? ?? Why this feature exists ?? Why are we making this hire ?? Why are we going to this conference When your team connects to your why and your vision, it motivates them to do their best. When your customers connect to that why, it inspires them to do better and pulls them into your brand and solution. It’s a critical responsibility of the CEO. You are the evangelist AKA Chief Repeating Officer. You see me doing this all the time here on Linkedin.? But I spend way more time on it internally and with our buyers. Hat tip to Feifan Wang for this concept.?

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Rahi Jain

Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

7 个月

It's important to not let anyone forget why we are doing this. The role doesn't stop with crafting vision and mission but starts with it till everyone is on the same page.

Feifan Wang

Founder @ Source Medium | Highest quality data in commerce

7 个月

You summarized it so succinctly ?? thank you for making the concept even better!

Jai Dolwani

Founder @ The Starters | Helping e-commerce brands find exceptional freelance talent

7 个月

This looks like a The Table Group concept! Keith Hadley

Susan Grant

Founder, Grants Jewelry and S&G Star Corporation

7 个月

Thanks for sharing

Maclaine Scher

SMB Sales @ Warmly, ? l Signal Based Outreach, Prospecting, & Marketing

7 个月

Love this concept!!

Alex Pracher

I connect BOLD nonprofits with strategic talent solutions.

7 个月

I love the way this frame simplifies the decision-making process ??

Jordan Williams

Co-founder & CEO at Veeper

7 个月

This is so unbelievably true ??

Kevin Stephens

Engineering COO Outreach and Strategic Change Program Manager

7 个月

The WHY is what I have always stressed. Although I will say chief repeating officer takes a different meaning at home…

Keith Hadley

Helping CEOs lead healthier organizations. Successful companies. Cohesive teams. Engaged employees.

7 个月

Agreed- thanks Kait for the reminder! Over-Communication often is more there to overcome cynicism than ignorance. It’s not that people don’t know, they just do t believe you yet.

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