Kahn Media的动态

What a week at SEMA! This year, we switched things up with a challenge coin scavenger hunt on the showroom floor, hosted by the OTSS Podcast. Attendees followed daily video clues on Instagram to track down hidden coins, with prizes like King of the Hammers 2025 tickets and Kahn Media merch. Eight out of nine coins were found (so far), and the results were amazing: 173,681 views across platforms and 1,961 interactions on Instagram. Key Takeaways: 1. People Want to Participate: Engagement skyrocketed when we gave attendees a reason to jump in. Make it fun, and people will get involved. 2 Fun Creates Lasting Impressions: Turning a business event into a game makes interactions unforgettable. Who doesn’t love a scavenger hunt—especially when it’s an unexpected twist at a business event? Not everything needs to be serious to make an impact. 3. It’s About More Than Just Showing Up: In an oversaturated market, showing up isn’t enough. To stand out, you need to find creative ways to cut through the noise. We had a blast—and we’re already brainstorming ways to take it up a notch next time. Oh, and don’t miss the newest episode of the OTSS Podcast, featuring BMW Racing Legend, Steve Dinan. It dropped yesterday and is one you won’t want to miss!

NEW EPISODE: 113 | "Have People Stopped Using Events To Find New Solutions?" Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez ?????? to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong? In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she’s ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it’s all about how you set the stage. They get into: ? Recognizing which event formats foster real discovery (and which don’t). ? Why in-person discovery works well in some industries, from physical products to complex supply chains. ? How to rethink sponsorships to leave a lasting impact (hint: it’s more than a logo on a tote bag). ? The need for authenticity: no one wants another “pitch disguised as a session.” Discovery at events is alive—but only if you bring intention to your setup and avoid the outdated playbook. If you’re ready to see real results from your next trade show, this episode is packed with ideas that actually work. ??: https://lnkd.in/eXUKfbwy #EventMarketing #Events #Tradeshows #Podcast #EventProfs #BusinessDiscovery #FaceToFaceMarketing #AuthenticEngagement #EventSponsorship

How can you showcase company culture? V ? I ? D ? E ? O ?? A few months back we took the #LoveYourBrand podcast on our first ever roadshow to beautiful Nashville, TN. We documented the entire journey and are crafting it into a video for your viewing pleasure. We realize we’re not for everyone, and we’re OK with that. ?? We also understand that if you try to serve everyone, you’ll serve no one. ?? Stay tuned to see the entire behind-the-scenes footage of what it looks like to take the mobile studio on the road. ?? It was a learning experience, for sure. Additionally, get insights into what it looks like to engage with a company like TA. We’ve got decades of experience under our belts but we’re not gonna be your serious, no smile marketing partner. We like to laugh. We like to have fun. Stay tuned for the full video, aka THE ROADSHOW. ??

ATTN: SPEAKERS If you've struggled to get invited to speak, we have a unique perspective that is so counter intuitive, it will at first seem overly simple. Rather than describe it, it will be easier to simply demonstrate it LIVE. Join us July 31st at 12 Noon EST for "Speaker Xcelerator" where we'll select one random person from the audience and create the following for them in real time: -Speaker Platform (website, LI profile, one-sheet) -Press kit (Press release, podcast bookings, media) -Strategic Connections (Develop meaningful relationships) We'll show you how to connect with event organizers, meeting planners, corporations, & associations. Then, we'll give you a custom roadmap to do one CRUCIAL action item ...get them to contact you. No spam. No pitching. No kidding. https://lnkd.in/egXiXBV6 We are at 75% capacity, so register now.

Want to monetize your next live event? Here’s how ?? Top brand strategist Jen Kem came on The Influential Personal Brand Podcast (thank you! ??) to talk about monetizing live events. Jen's insights are based on her exclusive Million Dollar Experience Model, and boy-oh-boy are we lucky she gave us a peek inside! Listen to her interview to learn: ? Why the pre and post-event strategy is as important as the live event itself ? The 3 pillars of her Million Dollar Experience Model ? What a mid to high-ticket offer looks like for an in-person event ? Strategies to help you drive traffic to your event (i.e. get 50+ people in the room) ? Key “event hemispheres” of a highly profitable and transformational?event ? Two ways to know if you’re solving the right problem for your attendees ?? If you host your own brand events or are thinking about hosting one someday, this interview is a MUST listen. Tune in here: https://lnkd.in/erVMsmnk

?? Welcome back to #TheEventEdge a series exploring the? #EventIndustry's hottest topics for Event Producers. This week's topic is?#5SensesBranding?? You might be asking yourself, what does 5 sense branding mean? It’s when #EventProducers use all 5 of our senses to brand an event. You can do so using the following tactics: ??Binaural audio incorporated into your General Session opening experience ?? You can add scent to breakout or meal rooms to invoke a certain feeling (nostalgia perhaps) ?? You can add content on screen with different visuals that draw the attendee into the magic of the content ?? Having different textures and things people can touch throughout the event space to literally “get there hands wet” can be a fantastic tool to have a memorable event These are all concept and ideas that take a certain kind of producer and kind of show to execute. This won’t work for every show and every producer. You need to really strategize and plan your event out if you want to incorporate these elements into the mix. Check out the clip below from Branding & The Beast podcast season 3, episode 1 with Shaun Bernstein and Alicia Disantis with my co-guest Shanondoah Nicholson for the full explanation and other examples. I’d love to know in the comments ????if you have used these elements and did they work? Would you use them? #EventProfs #EventTech #EventDesign #EventBranding #EventManager #EventProducer #CorporateEvents

Whether you realized it or not, you've been impacted by scent branding at some point in time. Yep, the way someplace smells is a big part of a brand. And did you know that smell is the most powerful memory link of all the five senses? In our Season 3 premiere of Branding and the Beast, Evan Babins and Shanondoah Nicholson discuss event marketing, and the fascinating world of scent branding. Episode 2 drops soon, so keep your eyes peeled! https://lnkd.in/eGSS_8hY

At work, we love chatting about all sorts of things—trends, brands, sustainability, you name it. These conversations push us to rethink ideas and compare what we do to the best out there. One day, we thought, why not share these awesome talks with more people? And just like that Brand Up was born. Brand Up is a community where we can all connect, share, and grow together. We'll explore ideas, challenge norms, and learn from each other. We will host a podcast for open conversations, meetups (Brand Up Connect) for real-time experiences, and info-share for insights. Coming up with the name was the easy part. Now we're in the thick of figuring out how to make this thing happen. We've had plenty of "What are we doing?" moments, but we keep coming back to one simple truth: great ideas and solutions often come from everyday conversations. Come along and join us on this journey. Let's discover new insights, spark creativity, and inspire each other to do great things. We can't wait to see where these conversations take us! #Brandup #podcast #events #community

?? Turn Your Tradeshow Booth into a Podcast Studio! ?? Are you ready to take your tradeshow booth to the next level? Hosting a podcast live from your booth creates a buzz and draws attendees like never before. Here's why you should consider it: ? Create Instant Engagement: A live podcast grabs attention and pulls in curious attendees, making your booth the event hotspot. ? Showcase Industry Expertise: Interview thought leaders, partners, or customers to position your brand as a leader in the space. ? Generate Evergreen Content: Record episodes that can be repurposed into marketing content long after the show ends. ? Leverage Guest Audiences: Your guests will share the podcast with their networks, amplifying your reach far beyond the tradeshow floor. ? Memorable Experiences: Attendees remember unique, interactive booth experiences—and a live podcast is hard to forget! ?? Imagine your booth as the center of conversation, collaboration, and creativity. Want to know how to make it happen? Let’s talk strategy! https://lnkd.in/ge-jrH-7 #PodcastMarketing #TradeshowBoothIdeas #EventMarketing #EngageYourAudience

This Thanksgiving, we’re pausing to say thank you. To every event marketer, planner, and professional in the events industry—thank you for being part of this incredible community. Your passion for creating connections and driving meaningful experiences is what inspires us to keep these conversations going. And speaking of connections… Matt Kleinrock drives home a key truth in this episode: the speed and depth of connections built at events are unmatched. But creating those connections isn’t enough—it’s about intentionally fostering relationships that convert into pipeline. That means asking the big questions: ? Do we have the right people in the room? ? Are we engaging with our ideal customers? ? Are we building authentic, value-driven conversations that matter? This Thanksgiving, we’re grateful for the power of meaningful conversations—whether at events or here in our community. What’s your strategy for building stronger connections at events? Share your thoughts below! Listen to Episode 111: "Leveling Up: From Event Manager to Business Leader With Carrie Davenport" ??: https://lnkd.in/ePD5gCUh #EventMarketing #Events #Tradeshows #Podcast #EventProfs #RelationshipBuilding #PipelineGrowth