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CEO @ Aiwyn | Unlocking Revenue Potential for Accounting Firms

At Aiwyn, we like to have fun—but not at the expense of our customers or productivity. I’ll explain: In the second week of January, we had an awesome All Hands to kick off the year, and we took the following Monday off. Shortly after, only 5% of the company was “in-office” at 4pm PT. Meaning: about 95% of the company wasn’t working. So, I took a screenshot and sent the figure to my extended leadership team, with the question: “Guys, why is our virtual office so empty at 7pm ET? It’s 4pm on the West Coast.” I knew it was a bit harsh. I also knew it was an optimal time for complacency to set in across the company. Why? We had just: – Met as a company – Celebrated our bonuses – Come off a 3-day weekend However, an empty office at 4pm PT was not how we wanted to start the year. So, we talked as a senior leadership team: “How do we keep this from happening again?” Ultimately, there were no regrets—but we wanted to change moving forward. We now prioritize keeping a steady fire lit, being intentional to avoid burnout, and incorporate practices like company-wide temperature checks. We call it “shocking” the system. And it’s something we’re really intentional with at Aiwyn.

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