Founder/CMO @ Impactable | B2B LinkedIn Ads Agency | LinkedIn Lead Gen | LinkedIn Thought-Leader Content | Your Modern B2B Demand Gen Partners
Here is our funnel: We book around 150 meetings per month NO LEAD GEN FORMS Cost per booked call = $130-$160 Cold Traffic 1. Google search $5,000-$7,000/month -We target high-intent phrases around our core offerings -We target our competitor's traffic -We target brand (our name, my name etc) Been scaling this back in favor of listing sites such as Clutch lately 2. Linkedin Cold Ads -$3,000-$5,000/month -We just a few very basic ads but are very clear on who we are targeting. This traffic is ?? , a bit pricey, but worth it. 3.Organic?- Linkedin Organic has been a steadily growing source for us as myself and some of our key players have been much more active this year. 4. Clutch and listing sites - Just increased our spend from $2,000 to about $5,000/month here Lists such as: Top Linkedin ads agencies Top digital marketing agencies Top PPC companies in the United States These are better than google ads in my opinion. 5. SEO - Realy stepped up our game here in 2023 and will be a main focus for the last quarter as well Retargeting Layers 1. Linkedin Retargeting Ads - $4,000-$5,000/month Here's the thing...all that Cold Traffic from above is expensive, and specifically the Google ads and listing sites like Clutch can be expensive traffic from prospects shopping around. It is absolutely important to retarget that traffic for at least the next 90 days in order to shake out conversions and get your money's worth from that cold traffic investment. -We run follower ads, spotlight ads, single image, video, text, and one lead gen form ad but it's just to get signups for our newsletter. We segment by 30-day visitors, 90-day visitors, and 180-day visitors, as well as those who've made multiple trips back to our site. The whole goal is to show our expertise and build trust. 2. Facebook retargeting - I've paused this actually 3. Programmatic and display retargeting - $2,000/month - We get back in front of prospects on news sites, finance sites, the display network, and a web of other sites they might visit such as Forbes, fast, new york times etc - Just showing up on some of these sites they visit and trust, transfer some trust to us. Currently running CTV now as well (pretty cool when my family calls me to scream how they saw me on TV !) 4. Youtube retargeting of website visitors - low budget for now 5. Newsletter, Podcast, Linkedin company page, Youtube -We funnel website visitors into our different organic communities so that we can continue to nurture them long after they drop out of our paid retargeting funnels. We use paid retargeting ads, though, to promote our communities. We've managed to increase the amount of booked calls from Linkedin ads 4 months in a row now, so really leaning into that side more and more to see how we can keep scaling it. Experiment, diversify, fail, and learn. That's the marketer's motto. #marketing?#linkedinads?#startup?#entrepreneurship
I saw your ad (you sitting on your desk talking into the camera) on Special Broadcasting Service (SBS) Australia CTV app the other week which blew me away. What sort of CPMs do you pay for CTV re-targeting if I may ask?
Amazing multichannel approach. What is the company revenue to run this funnel? I assume you are investing 30k a month on this. If we remove one couple of 0s, will this approach also work for smaller companies, or what channel do you recommend focusing on then?
I’m curious why you paused fb retargeting?
Interesting to see Programmatic and Display channels in the mix as well Justin Rowe Is it only for awareness or for deep funnel objectives as well?
Really great channel mix and an efficient investment for a relatively small budget considering the great results. 100% agree with you on the LinkedIn front about why it's so important to invest in the cold layer to have a great retargeting audience afterward. I suppose that clutch and listing sites can be a goldmine if you define your territory well. Low competition, relatively low prices, and great results, as specialists are using them in their decision-making process a lot. Everything in this post makes sense. I'm also just curious why you stopped retargeting on Meta. Thanks for sharing these incredible insights.
That's an amazing cost per meeting. Can you share the win rate of those calls? BTW - with YouTube retargeting, what are some of the ways that you can narrow on the ICP?
How are you finding the drop in organic reach impacting the funnel Justin?
Justin Rowe Have you considered incorporating an account-based marketing approach in tandem with some of these tactics? Might be interesting to attract certain logos, used in conjunction with regathering, etc.
Co-founder @Fullfunnel.io| ABM & full-funnel marketing for B2B tech companies with high ACV and long sales cycle
1 年The best part? Most of these accounts are already aware of you, how are you different and what you can do. Sales don't waste time on "selling me this pen" and trying to persuade prospects. You, guys, are crushing with this multichannel approach ??