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Let's continue our series on roles in Influencer Marketing. Specifically what should be expected at each level and what your role should entail alongside how you should be progressing.? Today we're talking Senior Influencer Marketing Executive recap on the levels: Influencer Marketing Executive (0-1 years experience)? Senior Influencer Marketing Executive (1-2 years experience)? Influencer Marketing Manager (2-3 years experience)? Senior Influencer Marketing Manager (3-4 years experience) Influencer Marketing Director (4-5 Years Experience)? Head of Influencer Marketing (5+ Years Experience) Director of Influencer Marketing (7-10 Years Experience) Senior Influencer Marketing Executive Roles ? Salary Expectations: ￡28-34k (higher end London) What Your Job Entails: You should now have a bit of experience under your belt and should be competent in finding the right influencers you've been briefed on. Whereas the Influencer Exec role was set on sourcing the right influencers and outreaching within set parameters, you should now be adding your own suggestions to the brief - based on your experience, is the budget right? Would the typical influencer you work with negotiate at that price? Are you targeting the right platform based on the trends you are seeing? This would mean that although you are still given an overall budget to work with, you should be applying how you use it to get the best value. You'll also have a better understanding of what fair rates are, and working out what you'd be willing to pay without wider supervision. You also want to be analysing the data that comes back and making more suggestions on how to improve - what went right, what went wrong, what would we do different next time. Be analytical and be forthcoming with those suggestions to the team. Lastly you should now have exposure to contracts and have a working knowledge of the regular terms involved and make tweaks where appropriate based on the negotiations you're involved in. This allows you to be more reactive and autonomous and require less supervision from more senior members of the team. If you're at Influencer Exec level, ask your manager for a bit more control of how you're allocating budget, ask if you can oversee a contract negotiation and get involved in as many creative and analytical discussions as you can. Do these things and you'll be indicating at your next review that you're ready for the step up. Good luck :) #influencermarkeing #socialmediamarketing #influencermarketingroles

Just so we're clear... ? Hiring a one-man-band Influencer person doesn't mean you can now deliver influencer campaigns if your expertise as an agency is different ? PR is not Influencer Marketing (thought this was well-known...) ? Social Media and Influencer Marketing are cousins, not twins. Both types of marketers have interchangeable skills BUT I will be suspicious if someone claims they can do both. I guess no one would go to the Ob-Gyn if they had a toothache, so yeah, this is the same ?? #InfluencerMarketing #CreatorEconomy

?? Now Hiring: Brand for Influencer Marketing ?? Are you a dynamic brand seeking to amplify your presence in the digital sphere? Look no further! We're on the lookout for a forward-thinking brand to collaborate with us on an exciting influencer marketing campaign. As the landscape of digital marketing evolves, harnessing the power of influencers has become essential for brands looking to connect with their target audience authentically. We're searching for a brand that shares our vision of innovation and creativity. What we offer: Access to a diverse network of influencers across various niches and platforms. Tailored influencer marketing strategies designed to elevate brand awareness and drive engagement. Comprehensive campaign management and analytics to track performance and optimize results. What we're looking for: A brand with a compelling story and a passion for making a difference. A willingness to embrace creativity and explore new avenues in marketing. Alignment with our values of authenticity, transparency, and collaboration. If you're ready to take your brand to new heights and leave a lasting impression in the digital world, let's connect! Drop us a message or email at [[email protected]] to explore this exciting opportunity further. #InfluencerMarketing #DigitalMarketing #BrandCollaboration #Innovation #BrandAwareness #Engagement #Creativity

The best influencer marketing campaigns add to what you're doing, rather than taking anything away. It shouldn't be influencer as a replacement for brand paid social, or to replace PR efforts, or anything else really - it works best when it's complimenting those things, and your overall brand strategy. As part of a broader media or comms strategy, influencer can add so much across your organic and paid media efforts. Across paid social, the key is finding the best place for influencer to integrate into an overarching media strategy and deliver incremental lift. Again, not taking anything away, but adding to it. It's another string to the bow, not a replacement for anything else.

Hi #connections, Exciting opportunity alert: The company is seeking an Influencer Marketing Executive for #Noida who can oversee and implement influencer marketing campaigns to increase brand visibility and engagement on social media platforms. The role involves developing, executing, and evaluating campaigns that leverage influencer partnerships. Responsibilities ??Create and implement influencer marketing strategies that are in line with the overall marketing goals. ??We will identify and engage with influencers who align with our target audience and brand values. ??Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision. ??Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI. ??Work with cross-functional teams, such as social media, creative, and PR, to establish cohesive and successful campaigns. ??It is important to stay informed about industry trends and best practices in influencer marketing. ??Monitor financial resources and ensure efficient implementation of campaigns within established budgetary limits. Requirements ??Possessing a thorough knowledge of social media platforms and their optimal techniques ??Understanding influencer marketing strategies and techniques ??Possessing strong communication and negotiation abilities. #Interested #candidates share your resume at [email protected] #influencermarketing #influencer #influencers #digitalmarketing #influencerstyle #socialmediamarketing #marketing #blogger #socialmedia #influencerdigital #instagram #influencerswanted #fashion #fashionblogger #instagood #contentmarketing #influencerlife #bloggerstyle #branding #love #lifestyle #k #photography #marketingdigital #follow #marketingstrategy #business #photooftheday #model #entrepreneur

Does your #PR firm have established and robust influencer marketing practices designed to comply with the updated #FTC #Endorsement Guides and transparency principles on #socialmedia? This article I co-authored with my partner Michael Lasky breaks down 6 key best practices agencies should follow to ensure transparent #marketing #communications and preserve the confidence and trust of the agency's clients. https://lnkd.in/e95AD2Ny

Measuring the Success of Your Influencer Outreach Campaigns

Traditional PR is dead for B2B Influencer marketing. The channels that command the eyeballs are those dictating behavioural shifts. Marketers have always, and will always follow where audiences congregate, whether it was radio, TV, or events. As LinkedIn continues to command a significant proportion of our attention, does traditional PR work as effectively as it did? Is PR dead, less impactful or just evolving? Will PR for B2B marketing be consumed by the ever-popular growth of influencer marketing? Are those trade titles still carrying the same influence they once did? Or is it simply changing how we partner with those trade titles? I had a great chat with Michelle Urwin about her habits and candid views on traditional PR.

Creators are more than just numbers. No argument there, right? ?? But it’s so easy to sleep on influencer relations when your campaigns get big enough. ?? Building relationships and supporting creators is more than just the right thing to do, though. Because influencer relations go hand in hand with long-term loyalty and top-tier content. ?? This new post breaks down how to create personalized relationships with creators no matter how big your campaigns might get: ?? https://hubs.la/Q02FbRcG0 #influencers #influencermarketing