Joyride Group的动态

Although technology has instilled this 'fast-paced' nature in both our personal and professional lives, sometimes taking a step back and slowing down is the best approach for the best outcome. Things aren't done well when rushed, and living in the environment of 'everything is needed now', means we miss out on giving ourselves the time needed to think creatively. This is why some of my best ideas have come from absorbing the ask and giving myself 24 hours to think about it. In that time, that spark of creativity on the commute in or over lunch with colleagues could be the award-winning idea for your client. Creativity comes when you're most relaxed, so ensuring we give ourselves and our teams the time we need to be the best we can be is crucial. #creativity #pr #marketing #technology

The days of traditional marketing and communications are over. Between social media and the wave of AI — it’s harder than ever to build brand trust, capture attention and get engagement. Use these 3 essential tips to elevate your communications strategy to build brand trust?? ?Focus on storytelling: We’re more likely to connect with and remember stories. ?Leverage data-driven insights: Use analytics to understand your audience’s behavior and preferences. ?Prioritize authenticity: Be genuine and transparent in your communications. How are you staying ahead of the curve to build brand trust and engagement? #marketing #communications #communicationstrategy #branding

In a recent Fast Company article, Terry Mirza of Compugen Systems, Inc. shares invaluable insights on the power of storytelling in marketing. Terry highlights how genuine narratives can not only resonate with consumers but also drive lead generation by building trust and connection. For anyone looking to enhance their marketing strategies with effective storytelling, this expert advice is a must-read! Fast Company Executive Board https://hubs.li/Q02wNK2z0

?? Elevate Your Company's Visibility with Expertly Crafted Press Releases! ?? At Move Optics, we understand the power of publicity. Our press release service ensures that the right message reaches the right audience at the right time. Whether launching a new product, announcing a big move, or sharing your success, our press releases help you make an impact. ?? Why Press Releases? Boost your brand visibility instantly. Communicate important updates efficiently. Enhance your credibility within the industry. Press releases are more than just announcements; they're a strategic tool that can significantly amplify your presence in the competitive market of #HeavyEquipment and beyond. With our expert #CopyWriter team, your news won't just be heard—it'll resonate. ?? Want to see how a strategic press release can transform your business news into a powerful marketing tool? Learn more about our services and how we can support your goals. Send us a message https://loom.ly/TInzZPc #PressRelease #MoveOptics #BrandVisibility #MarketingTeam Let Move Optics help you capture the spotlight. Contact us today!

Every creative agency needs time out in a different setting to the office or a Teams screen. Getting together with some of my team over the last few days has been absolutely brilliant. I feel re-energised. We are full of great ideas for Eureka and future client campaigns. We love strategising and getting creative at Eureka and it is when we put our heads together that the real magic happens. If you’re interested in finding your story, running a messaging workshop or adding a bit more energy to your comms, DM me. #innovate #strategysessions #brandstories

Everything You Do is Content. Everything is Messaging! Think about it: ???????? ?????????is a prime example. His active online presence and clear communication have made him a household name, fostering trust in his ventures like Tesla. Compare this to ???????? ??????????, who maintains a much lower profile. While successful, his lack of personal branding makes it harder for people to connect with him or his companies on a deeper level. This distinction highlights the power of?strategic communication and personal branding. More than ever,?people are putting their trust in brands with visible leaders who share their values. Video content humanizes businesses, showcasing the faces behind the brand and conveying the brand's values and beliefs. When business owners invest time, effort and money into creating compelling video content and aligning it with a strategic communication plan, they not only enhance their brand's authenticity but also position themselves as trustworthy leaders in their industry. ???????????? ?????? ????????! #strategiccommunication #planning #engagement #buildtrust #digitalworld #visionary #marketing #strategy #marketingplan

Positioning your product is like long division. The research and process is the work and positioning is the answer. The problem with positioning is people focus too much on showing the work instead of producing the right answer.?Maybe you’ll get some points for that, but you definitely won’t ace the test with the right work and wrong answer. ^^ This is an excerpt from the latest MKT1 newsletter on positioning by Emily Kramer. I'm as guilty of this as anyone. I think my last positioning deck had 47 slides. The result was not seeing the forest through the trees and getting all the cross-functional stakeholders confused along the way. BUT NO MORE! Emily lays out a simple 3 step process to create differentiated positioning, without getting stuck in the weeds. Here's a preview of those 3 steps: 1. Separate the process(es) of audience, market, and product research from the writing of positioning. 2. Positioning is ultimately about comparison.?Explain how your product solves the problem better than alternatives and fits in the market. 3.?Positioning consists of filling out 3 blank spaces—for every “product” you offer: Who is it for? What is it? Why is it better? Newsletter link in the comments, subscribe so you get the companion article on positioning and messaging in a couple weeks.

Corporate videos are a must-have for brands looking to genuinely connect with their audience. These visual stories don't just humanize companies - they amplify key messages in an engaging way that fosters stronger connections. Videos blend creativity with your brand narrative to showcase innovation, thought leadership, and break down complex topics. They're more than just a passing trend - they're a strategic tool to boost visibility, build credibility, and ultimately drive growth. At the end of the day, leveraging video unlocks the power of resonant storytelling that engages and inspires people. For companies navigating the digital landscape, embracing corporate video is an investment in standing out and accelerating success. Learn how to simplify & streamline your production with the link in the first comment.

I’m honored to receive feedback and your reviews for my book A New Age of Reason: Harnessing the Power of Tech for Good. These are the conversations that'll help us spark a new age of reason, where technology can bring positive change to the world. What will your legacy be? "A New Age of Reason: Harnessing the Power of Tech for Good is a visionary manifesto that brilliantly captures his mission to steer the future of technology toward meaningful and positive societal impact". "There’s a lot in the book for readers to reflect on including the importance of engaging with audiences, especially adversaries; creating platforms for communicating at scale with audiences; and, building trust through authenticity. He shares questions that are designed to help companies find their pathway, the first of which is: What do you want your legacy to be?” Buy the book now.

?? Stay ahead in PR with the Top 5 Trends for 2024! From AI-driven strategies to authentic storytelling and sustainability, these trends are set to transform how brands connect. Swipe through to elevate your PR game! ??? . . . . . . . . . .#PRTrends2024 #PublicRelations #AIinPR #InfluencerMarketing #Sustainability #DigitalPR #Branding #MarketingTips #DataDriven #PRStrategy #AuthenticStorytelling