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CEO & Hydration Overlord @ Hydrant

“You’re a detective.” Prior to that offhand comment from a manager early in my career, I had never really considered my general curiosity. Since then, I have worked to make it my superpower. If something doesn’t look or feel right, investigate. Here are a few things I caught by investigating thing that felt off: - Meta had stopped firing our purchase event. Since we used internal attribution, nobody caught it, costing us nearly $250k in inefficiencies over two weeks. - Our first few merched items on our most trafficked CLP were sold out, leading to a 10% decrease in conversion for a week. - The add-to-cart button was not working on mobile, causing a 30% decrease in conversion over three days. - Our ad output dropped by 50% over the course of 2 months, nearly doubling our CPAs. Curiosity is now the most important attributes I look for when hiring. Curiosity can be a hell of a superpower.

Barry Hott

Growing Businesses With Ugly Ads, Streamlined Execution, and Deep Consumer Empathy

7 个月

I deeply relate to this

Gaurav Mehta

Lead iOS Developer | EB-1A Recipient | Swift | SwiftUI | Objective-C | Combine | MVVM | TDD | CI/CD | Automation | Performance | Scalability | Async/Await | Core Data | Firebase | ARKit | AI/ML | API Integration | Remote

7 个月

Well said. Many top companies have a value called 'Be Curious" and they prioritize recruiting people with genuine curiosity.

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

7 个月

Those are some serious wins from investigating things that felt off. Definitely inspiring.

Brian Dukes

I'll Help You Sell Your Business and Maximize Your Exit | Bootstrapped and Exited Founder | Husband | 3x Father

7 个月

A curious mind can uncover hidden problems and opportunities.

It’s wild how much money can be lost due to simple oversights

Rob Kalwarowsky

Transform Your Leadership & Achieve Extraordinary Results | World-Renowned Executive Coach | TEDx Speaker | Author | Top 100 Most Dynamic Leader | Former College Athlete

7 个月

That’s a powerful message about the importance of questioning the status quo

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Kevin Kovach

Smart Growth Marketing Tactics | $350M+ Career Managed Meta Spend

7 个月

The best buyers I know simply looked at things others were not over a long period of time

Chris Lang

Tell Your Story | MOVE

7 个月

One of my favorite quotes - Always moving, Always curious

Imran Latif

Founder & CEO at Ray Solutions | Hire Top Software Engineers in your time zone | Turn Ideas into Roadmaps in 2-3 Weeks | Expertise in AI, ML, Web & Mobile Apps | Cloud, DevOps, Cybersecurity, SQA

7 个月

Absolutely! Curiosity drives innovation and problem-solving. Your experiences highlight how critical it is to investigate and address issues promptly. Turning curiosity into a superpower not only saves resources but also enhances efficiency and performance. Great insights!

Saim Noor

Facebook and Google Advertiser for eCommerce Businesses

7 个月

Can Relate

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