“You’re a detective.” Prior to that offhand comment from a manager early in my career, I had never really considered my general curiosity. Since then, I have worked to make it my superpower. If something doesn’t look or feel right, investigate. Here are a few things I caught by investigating thing that felt off: - Meta had stopped firing our purchase event. Since we used internal attribution, nobody caught it, costing us nearly $250k in inefficiencies over two weeks. - Our first few merched items on our most trafficked CLP were sold out, leading to a 10% decrease in conversion for a week. - The add-to-cart button was not working on mobile, causing a 30% decrease in conversion over three days. - Our ad output dropped by 50% over the course of 2 months, nearly doubling our CPAs. Curiosity is now the most important attributes I look for when hiring. Curiosity can be a hell of a superpower.
Well said. Many top companies have a value called 'Be Curious" and they prioritize recruiting people with genuine curiosity.
Those are some serious wins from investigating things that felt off. Definitely inspiring.
A curious mind can uncover hidden problems and opportunities.
It’s wild how much money can be lost due to simple oversights
That’s a powerful message about the importance of questioning the status quo
The best buyers I know simply looked at things others were not over a long period of time
One of my favorite quotes - Always moving, Always curious
Absolutely! Curiosity drives innovation and problem-solving. Your experiences highlight how critical it is to investigate and address issues promptly. Turning curiosity into a superpower not only saves resources but also enhances efficiency and performance. Great insights!
Growing Businesses With Ugly Ads, Streamlined Execution, and Deep Consumer Empathy
7 个月I deeply relate to this