Josh W.的动态

The TV landscape has evolved hugely over the past decade and there are no signs of a slow down. ?? As consumers gradually leave behind linear TV and increasingly immerse themselves in CTV, marketers have shifted their focus. Our APAC COO, Josh Gallagher, shares with ExchangeWire, "CTV is getting more attention for all the right reasons. Rapid consumer behaviour shift towards streaming has unlocked tremendous opportunity for the market to expand programmatic online video into more quality environments. We now have access to the best of both worlds. CTV gives advertisers the best of consumer ad experience, immersion with the TV screen, while offering the addressable media and content capability we have become accustomed to in the rest of the digital ecosystem." ?? Read the full article below for more insights on the opportunities, rewards, and challenges of bringing your spend to the streaming screen. ?? #breakthroughthinking #CTV #addressablemedia #addressability

So great to have Jordan King featured in The Current's Leaders section recently! Giving insight into the Current's global audience on the progressive future of CTV in Australia, it's exciting to see programmatic well positioned to capitalise on opportunities such as the Olympics and holistic TV measurement with Voz Streaming. My main takeaways: - TV and quality produced premium content (local BVOD and global streaming supply) is the still the most valuable things for brands - Programmatic demand is strong in AU for premium live events where supply is rife - Voz Streaming is here to help measure the value of traditional and digital TV holistically and better compare against other UGC video performance Read more in the article here: https://lnkd.in/gYt7gSbQ #programmatic #thecurrent #premiumopeninternet

In a streaming-dominated world, linear TV still holds immense power. Over 70% of American households subscribe to cable or satellite, offering advertisers access to a valuable audience. Philip Inghelbrecht, CEO of Tatari, emphasizes that a multichannel approach—combining both linear and streaming—maximizes reach and effectiveness. With 87% of ad time still on traditional TV, leveraging both platforms is key to successful campaigns. Don’t overlook linear TV's contextual relevance and live event engagement! https://lnkd.in/eKAHdjJ7

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.?

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.?

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.?

As the landscape shifts from traditional TV to streaming, understanding how to maximize CTV's potential becomes crucial for advertisers. Our latest read from Fast Company dives into the transformative power of CTV in digital advertising, highlighting key strategies for success in this dynamic field. Discover why CTV is not just a trend but a major shift in connecting brands with audiences effectively. ?? Read the full article: https://lnkd.in/dUSm-YCa #AdTech #DigitalAdvertising #StreamingMedia #Innovation #OmnifyTV

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.?

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.?

69% of advertisers consider Connected TV a “must-buy.” With the rise of streaming, CTV is reshaping how brands can connect with their audience. StackAdapt's latest blog breaks down the key stats fueling this shift and explains why marketers are increasing their CTV spend.?