Nate Ament’s latest NIL deal with Fanstake?highlights the growing complexity of deals for top talent and the expanding reach of the NIL Market ???? Other examples include Nike & Adidas tapping into the high school NIL market with AJ Dybantsa (Nike) and Kaleena Smith (Adidas). And Open Dorse?seems to think NIL isn’t going anywhere but up with its projected $1.67B in college NIL earnings this year (MBB: $388.9M, WBB: 75M) & an expected growth rate of over 50% for next year, taking the market to $2.55B.
