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As a corporate social responsibility (CSR) manager, you know that donating and volunteering has a huge, positive impact on our communities. Now consider this: According to new research from the University of Oregon, the same part of the brain is responsible for both the generosity we feel when we share our time, money, and talent with others and the gratitude we feel throughout our daily lives. What does this mean for CSR? Vox distilled this research into concrete activities you can use to foster gratitude, including: gratitude journaling, gratitude letters and visits, and spending money on experiences rather than things. To that great list, we would add that volunteering and community events, and even engaging fundraisers can go a long way, too. The takeaway? From Thanksgiving in the United States throughout Giving Season all over the world, CSR professionals have more power than we realized to foster both generosity and gratitude. To learn how to harness that power, read the latest issue of Vantage, a monthly newsletter on the future of responsible business from Deed. Every month, you'll get curated CSR news, commentary, employee engagement ideas, and exclusive event invites. Along the way, you'll find out more about Deed's workplace giving and volunteering platform, and how we can help your organization achieve your big ESG goals. Read it here: https://bit.ly/416RMfJ

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