Coho转发了
Founder @ joincoho.com | An easier way to find the right people, the right conversations, and the right insights.
Most designers think they’re competing on portfolios. They’re not. They’re competing on: - Who actually knows someone at the company - Who already has a referral in place - Who proves they can solve this company’s problem (not just “design” in general) And yet, 99% of cold DMs look like this: "Hey, I saw your company is hiring. Would love to connect!" Ignored. A better DM? "Saw you just raised $10M Series A, congrats. At this stage, pressure shifts from proving demand to scaling without leaks. Noticed your pricing page makes users book a demo, while competitors let them self-serve. I’ve helped teams solve this before by streamlining signups while keeping sales happy. If you’re building your design team, I’d love to chat." - You diagnose a real pain point. (Series A = must scale efficiently) - You hint at experience solving it. (Without overselling) - You make it about them, not you. (But with a soft CTA) Specific. Useful. Impossible to ignore. Everyone is playing the wrong game because no one tells them the real rules. Now you know.
Such a powerful approach! It’s all about showing you understand the company’s specific needs and how you can solve their problems. What’s the most memorable response you've gotten from a DM like this?
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This advice kind of leans more like a solution looking for a problem. The logic all works, but that's not literally the situation many folks find themselves in.
CDO at Metalab
2 周Some of the best advice I’ve seen Mindaugas Petrutis ?? for in house roles. I’d add make sure to follow directions on the job post. Following those instructions makes sure that your application doesn’t get lost. And if you do send an email like the above, don’t take it personal if you don’t get a response. (Some may disagree with this!) Still, don’t depend on your email to make it through filters and hiring managers are likely getting so many emails they can’t keep up. It’s the nature of the job market. I’ll also add a caveat to this advice. At Metalab, candidates are very much competing on portfolio, but that’s only the beginning. We’re looking for kind humans passionate about making game-changing work and setting the bar for the industry. We have a longer process than most to hire, and we’re committed to finding and growing the best talent out there. If that’s you, please head over to our careers page and follow the instructions ??