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Nose to the grindstone on local journalism sustainability

I committed to reporting back on the impact of local fiscal sponsorship on BDN community fundraising. TL;DR: It mattered, but not to everyone. Insights into for whom it mattered will inform how we adjust in 2025. The Bangor Daily News' year-end community fundraising campaign highlighted how fiscal sponsorship affects different donor groups in different ways. We saw a 28% increase in average giving per donor, a 20%?increase in the number of donors?giving $250 or more, and 8x growth in gifts via charitable accounts. These remarkable shifts were made possible thanks to the fiscal sponsorship and commitment to the mission of local journalism of local economic development organization Eastern Maine Development Corporation, and are helping us zero in on how to refine our approach to individual giving in 2025. #alwaysbelearning #localjournalism #localnews https://lnkd.in/eJMUXRQg

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