JOCKO FUEL的动态

?? For the first time since (at least) 2015, UNbranded Purchase Intent has surpassed Branded Purchase Intent for LTOs. Why is this important? Because it proves what we've been preaching ??? Gen Z isn't as brand loyal as they are flavor curious. To stay relevant with this generation - who hold $360B of disposable income - you must *play and win* the innovation game. LTOs aren't optional, they are tablestakes. Are you betting the bare minimum or going all in? Rubix Foods #foodandbeverage #innovation #foodservice #GenZ

"Why would anyone want a FLAT seltzer!?" It's crazy to think 4 years ago NOCA Beverages was run out of Galen Hand's family log cabin...hand selling a few hundred cans a month at best. Three finance nerds who wanted to go up against industry titans with the "Anti-Seltzer". Our idea for a smoother bubble-free boozin experience was laughed out of more retail and distributor meetings than I can remember. "why would anyone want a FLAT seltzer!?" Fast forward to today and those same industry titans are launching products with tag lines like "bubble free, non-carbonated, no bloating" NOCA Beverages now sells millions of cans a MONTH and is about to break into the Top 50 suppliers in the country. I don't say this to brag. I say this to tip my hat to all the investors, friends & family, amazing customers, and dead loyal employees that never gave up on us... We promise to never cut corners on quality or creativity. HUGE things in the works! Below is our first advertisement....#content #marketing #viral #beverage #consumergoods #noca #lemonade #tea #nocarbonation

One more day until the Bev50 is here! ?? This year's Bev50 report uncovered several unexpected trends that are reshaping the beverage landscape. In the report you'll discover: ??The WHY behind Dr Pepper's rise over Pepsi ??The real reason for the success of upstart brands like Olipop and Poppi ??Surprising factors driving consumer interest in hydration Tomorrow, we unveil these data-driven insights to help you understand and reach your target market. Get ready for Bev50! #bev50 #marketresearch #beverageinsights

?? Excited for the next wave of Bevtrac to be released in June. Bevtrac is IWSR's biannual consumer U&A in 15 markets. In Taiwan last year, it might surprise you to know: When tracking recalled spend on whisky, in this last wave, we found that the highest recalled spend was not single malt scotch as you might expect. What origin do you think Taiwanese recalled spending the most on? Bevtrac is our biannual longitudinal tracker of consumer sentiment towards total beverage alcohol (TBA), designed in collaboration with the world’s leading beverage alcohol companies. For more information on IWSR's Bevtrac 2024, reach out to me in a DM. #apac #consumer #consumerresearch #scotch #singlemalt #whisky

There was a moment in last week's Roundtable when Emily Flannery declared, "that's right: beverages are officially a snack, too." The way we see category lines blurring, overlapping and/or completely falling away is fascinating, and a huge opportunity for food & bev brands with the nerve to keep up. Did you see it yet? Give the convo a watch right here: https://okt.to/XpGrUZ And if this glimpse into the future inspires you, let's chat! #futurefluent #futureofsnacking #cpgtrends

Dr. Roberts talks about the " Four Problems with Commericail Yogurt". To watch this quick video to learn more click on the link below.

????We've thought up our selection just for you! When we select our products, we pay particular attention to several points: ???? no additives ???? no preservatives ???? and no added sugar. But above all, a healthy snack should remain a moment of pleasure! That's why we've decided to focus on taste. As for supermarkets, there's no real added value in what's on offer. Yes, you'll be tempted by a sweet snack, but a few minutes later, you'll need a second... Whereas real snacks are designed to give you a long-term boost of energy. So, the cards are in your court. ?? Are you on the traditional snack team or the Fika team?

Why I was apprehensive about Vendex… ?? As a vending newbie, a trip to Vendex No1 is a great opportunity to get to know everyone. Vendex: big names in vending, next-gen tech and food & bevs—sign me up! Despite looking forward to it, I was apprehensive… If we haven't met yet, I'm Emma! ?? I’ve got this condition called coeliac disease. Gluten sends my immune system into overdrive, launching an assault on my gut and leaving me unable to absorb any nutrients (yay!). When it comes to snacks… it’s a bit of a challenge for me. Nonchalantly grabbing treats from a vending machine at the gym or work, isn’t something I can do (then along came Doozy, and now I snack my way through the warehouse without a worry in the world). I had my doubts about whether Vendex, the portfolio of vending, could handle my dietary needs. I was fully prepared to leave without finding any products that excited me or that I'd actually want to buy myself. To my surprise, I was blown away by the abundance of GF products on show. Thanks for proving me wrong, Vendex! It got me thinking: Even though more people want GF and there are great products out there (we’re living proof that these products sell!), why aren't they in more machines? Do you think that companies are still dragging their feet on this? What do you think? Claw machine courtesy of Eat Real + PROPER | WARP Snacks a.k.a. particularly delicious gluten-free crisp alternatives. Very cool, guys! #Vendex #glutenfree #coeliacdisease

It was great to chat with Jesse Newman at The Wall Street Journal about this article as she researched it. She did a great job digging in to a world all of us in #naturalcpg live in every day. My quote starts the thread about the need for distributors to make ‘inside income’ to seek profitability. It’s just the ‘nature’ of the business, but it’s my further take that this ‘nature’ need not be so. It’s a legacy of a now distant past when there were many more distributors and many more retailers, all attempting to compete in a brutally competitive grocery arena at every level - manufacturer, distributor, retailer, and services agencies. As both retailers and distributors consolidated, there was no industry-wide attempt to evolve the old structures and agreements to accomodate the new reality. So we have what we have. Is there a ‘new way’ possible? Probably - but it will take a lot of ‘truth telling’ and industry level cooperation and leadership to navigate. I’m not hopeful, not because the industry isn’t full of amazing, committed people (it is), but because we’re all so busy swallowing from the firehose of everyday business challenges to step back and find a path together to a more functional, more fair, and more transparent future. #naturalfoods #cpg #grocery