JetFuel的动态

???????? ???? ?????????? ?????? ?? ?????????? ???? ????????: 1. Clear Identity: Defined brand purpose, values, and unique selling proposition (USP). 2. Compelling Storytelling: Engaging narratives that resonate with the target audience. 3. Consistent Visuals: Cohesive branding, logos, color palettes, and typography. 4. Strategic Marketing: Effective channels, messaging, and campaign measurement. 5. Emotional Connection: Building trust, loyalty, and customer advocacy. 6. Continuous Innovation: Staying relevant, adapting to trends, and improving products/services. 7. Strong Online Presence: Website, social media, and digital marketing. 8. Data-Driven Decision Making: Analyzing metrics, tracking performance, and adjusting strategies. ?????? ?????????????? ?????????????? ?????????????? ??????????: 1. Brand Identity Development: Crafting unique brand personas, tone, and language. 2. TVC Production: Creating compelling, high-quality commercials that tell your brand's story. 3. Content Creation: Developing engaging social media content, campaigns, and influencer partnerships. 4. Strategy and Planning: Collaborative approach to define marketing objectives, target audience, and channels. 5. Visual Storytelling: Conceptualizing and producing captivating visuals, animations, and graphics. 6. Post-Production and Editing: Enhancing footage, sound design, and color grading for polished finals. 7. Campaign Measurement and Analysis: Tracking performance, providing insights, and optimizing future campaigns. 8. Brand Evolution: Partnering with clients to stay relevant, adapt to trends, and refine their brand strategy. ?????????????? ?????????????? ??????????????' ??????????????????: Creative Direction: Guiding the creative process to ensure brand consistency. Production Expertise: High-quality film, video, and photography production. Storytelling: Crafting compelling narratives that resonate with audiences. Brand Understanding: Collaborative approach to grasp client goals, values, and vision. Innovative Thinking: Staying ahead of industry trends and technologies. Our Success Formula: Brand Growth = Clear Identity + Compelling Storytelling + Strategic Marketing + Emotional Connection + Continuous Innovation + Strong Online Presence + Data-Driven Decision Making Contact us today: smokingchimneystudios.com

VCCP US APPOINTS MATT MACDONALD AS CHIEF CREATIVE OFFICER Amidst the agency’s continued global growth, VCCP reinforces its investment in the US Today, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy Officer Jonny Shaw. Matt joins VCCP US at a very exciting time. While the agency’s global HQ has grown to become the largest independent UK agency, VCCP US has been on an incredible growth trajectory of its own since opening up shop stateside just a few years ago. Now in its 5th year of double digit revenue growth, the agency added 10 new brands to their client roster this year including Primark, Más+ by Messi, and Mike’s Hard Lemonade. Now with this new addition to its leadership team, VCCP US will usher in a new era investing in its creative growth.? “I’m very proud of what our team has accomplished over the past couple of years. We have incredible client partners and we’ve helped them to?build strategic brand platforms that have driven significant results. And now, we want to build on this momentum by diversifying and expanding our creative capabilities,”?said Brett Edgar, CEO VCCP US. “Matt brings impressive experience as a business and creative leader, serving as a model and mentor to some of the industry’s most talented. Matt is the perfect partner to join us for the long-term to keep us growing and creating amazing work.” Matt joins from BBDO where he was Chief Creative Officer of the agency’s New York HQ. He joined in 2014, leading creative on AT&T, their largest account in America. In 2016, Matt led the creative charge for Omnicom’s win of AT&T’s $2 billion combined media and creative business — re-inventing their agency model by joining together creative, media, and data forces. Prior to BBDO, Matt was Chief Creative Officer of JWT New York leading the agency to its best award show performance in more than a decade. “VCCP is one of those places you hear really great rumblings about. Whether it’s about their White Claw work or how much people love working with Brett and the team, it’s definitely garnered an impressive under the radar reputation here in the US. And after getting to know everyone, I can confirm it all to be true. I’m excited and inspired to get started,”?said Matt MacDonald.? VCCP’s global network has seen immeasurable success in the past few years garnering prestigious accolades including 77 award wins this year to-date around the globe. Most recently VCCP US was awarded Gold and Silver Clios for its work with Activision Blizzard, while the global network was named 2024 Global Integrated Agency of the Year and Global Independent Agency of the Year by Campaign UK. VCCP has also expanded its global account roster including Primark and the Mark Anthony Brands portfolio.? “As our US business continues to grow,...

In our latest edition of?#GoodAdsMatter?Ad Makers' Picks, we are excited to see what inspires Pelle Sjoenell, Worldwide Chief Creative Officer, Droga5! Pelle drives the agency's creative vision on a global scale. Previously the Worldwide CCO at BBH, and CCO at Activision Blizzard, he has led campaigns for brands like Google, Nike, Axe, Audi and Samsung earning over 50 Cannes Lions, including a titanium and two Grand Prix. Recognised as one of the industry's most influential figures, Pelle has contributed to modern advertising with his bold ideas and leadership. Some of his works include Google Chrome "Speed Tests" and "The web is what you make of it - Dear Sophie," Oasis "Dig Out Your Soul in the Streets" and Axe "Clean Your Balls." Among his top picks, today, we are spotlighting: Levi’s Laundrette. One of Pelle’s all-time favourite ads, this 1985 classic had him saying, “I saw it at 13 years old and decided right then that I was going to work in advertising.” The ad that stripped down Levi’s and dressed up a generation! Back in 1985, Nick Kamen walked into a laundrette, stripped down to his boxers, and threw his Levi’s 501 jeans into the washer—while Marvin Gaye’s I Heard It Through the Grapevine set the mood. This bold BBH masterpiece wasn’t just an ad; it was a cultural phenomenon. With its cheeky charm and a perfect mix of rebellion and cool, Laundrette turned Levi’s from dad jeans to the jeans for Europe’s youth. It’s the kind of ad that doesn’t just sell a product—it makes history. Among Pelle’s other picks are: 1. BMW Films - The Hire "Ambush" 2. Sydney Opera House - Play It Safe 3. EPURON - The Wind Check out his picks here - https://lnkd.in/dfnrQsbE ???????? ?????? ?????????????????? ???? ????????+ ??????????????????/?????????????????????? ?????????????????????? ?????? ?????????? ?????? ???????????????????? ???? ?????????????????? ?????? ??????????????! ???????? ???? ???? ?????? ??????% ????????, ?????????????????????? ?????????????? ???????????????????? ???????? - https://lnkd.in/dg3JEGpK Country: UK Year: 1985 Brand: Levis’Store Agency: BBH London Cofounder & Creative Director: Sir John Hegarty Director: Roger Lyons Writer: Sir John Hegarty and Barbara Nokes Producer: Robert Campbell Casting: Nick Camen ????????-???????????? ???? Good Ads Matter, ???? ???????????????????? ???? Purpose Studios. ???????????? ???? ?????? ???????????????????? ?????????????????? ?????????????? ?????????? ??????! ––––––––––––––––––––– Good Ads Matter ???? ???? ?????????????????? ??% ???????? ???? ?????? ???????????? ?????????????????? ?????? ?????????????????????? ???????????? ?????? ?????????? ?????????? ???? ?????????????????? ???????? ?????? ?????? ???? ???????????? ??????????! ?????????? ?????? ?????????????? ???????? - https://lnkd.in/dtrkzyaa #Innovation #Creativity #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

???An Ode to the Craft of Advertising. This lovely Porsche spec ad’s visuals are entirely AI (Google Veo2). This Porsche commercial isn’t just about selling cars—it’s a celebration of the artistry and creativity behind extraordinary campaigns. Directed by László Gaál, it takes us on a breathtaking journey to some of the world’s most stunning locations, blending storytelling, cinematography, and sound design into a true masterpiece. But surprise is its Ai generated. The level of effort here is remarkable: massive sets, intricate equipment, and an entire army of talent behind the scenes. It’s a reminder that at the heart of every great ad is exceptional storytelling—and this one doesn’t just sell; it inspires. As my friend Harri H. pointed out, campaigns like this are rare these days. It’s a tribute to what human creativity and skill can achieve when fully unleashed. For now, this level of craft remains uniquely human—something AI can’t yet replicate. To quote Guillermo del Toro:?“These AI productions are just semi-compelling screensavers.” Thank you, Director László Gaál, for sharing the inspiring making-of and creating a campaign that truly honors the tradition of outstanding advertising. What do you think? Will brands continue investing in this kind of creative storytelling, or is it becoming a lost art? #Advertising #Storytelling #Creativity #Cinematography #Porsche

"Great read on why many agencies miss the mark. ?? This article hits the nail on the head: "What I need from an agency is creativity, not more data." ?? As a creative, I've always believed that true innovation comes from a combination of raw talent, experience, and fearless expression. It's time to ditch the endless strategy sessions and focus on bringing fresh, impactful ideas to the table. Too often, agencies seem more interested in sales funnels and word mapping than creative problem-solving. While data insights can be helpful, they shouldn't overshadow the power of human intuition and imagination. https://lnkd.in/ev-7ReSQ

I love this ad the most, and this is just a brilliant work of art besides brand marketing. Johnnie Walker's "The Man Who Walked Around the World" ad is a stunning showcase of brand marketing that resonates deeply with me. Released in 2009, this ad transcends traditional advertising by delivering a powerful narrative that captures the essence of the brand. Here’s why I believe this ad is a brilliant example of brand marketing: Compelling Storytelling: The ad follows a man on his journey around the world, symbolizing the challenges and triumphs we all face in life. This narrative not only engages viewers but also inspires them to reflect on their own journeys. Emotional Connection: The themes of perseverance and resilience are universal. By showcasing the protagonist's determination to keep moving forward, Johnnie Walker aligns its brand message with the human experience, making it relatable and inspiring. Strong Brand Identity: The tagline "Keep Walking" has become synonymous with Johnnie Walker. This ad reinforces that message, reminding us that progress is a continuous journey, not a destination. Cinematic Quality: With its breathtaking visuals and captivating music, the ad feels more like a short film than a commercial. This high production value elevates the brand and leaves a lasting impression on viewers. Timeless Relevance: Even years after its release, the ad continues to resonate with audiences. Its message of hope and determination is as relevant today as it was then, proving that great marketing can stand the test of time. This ad connects with me because it serves as a reminder to embrace life's journey, no matter the obstacles. It inspires me to keep pushing forward in my own endeavors. What about you? What’s your favorite ad that has inspired or connected with you? Share your thoughts in the comments below! #BrandMarketing #Storytelling #Inspiration #KeepWalking #Ads #Brand

It's been an interesting couple of days watching the Advertising industry assess itself and its own position around diversity, inclusion and representation. I for one have for a long time thought we look strangely white, strangely male, and strangely preoccupied with ourselves (ego?). I come from a couple of Architect parents, I grew up in an academic family, around scientist grandparents, economists, psychologists and artists (Dad's side). But when I was a young kid, I just wanted to create. I didn't have the logical academic mind of my Mum's side of the family. I didn't have the A+ logic that they all possessed to get ahead in life, but I did have lateral curiosity and I was enthralled with artists like Michael Leunig and Bruce Petty from a young age. I got my first gig in the creative industry in year 8 of high school auditioning for a part in a claymation animated WA health commercial TVC by Anifex (anifex.com.au) in Adelaide which was directed by one of the animators of Ren and Stimpy (My favourite cartoon!). I loved the creativity of what they were doing, I showed them my drawings with great excitement, it was my first introduction into the creative industry. It was unlike anything I had experienced before. I was hooked. But over the years, I have realised that creativity is useful for many different things. While it is fundamental for 'making ads', it is also a key ingredient for strategising business direction and helping build business. It's key to planning, it is essential for strategically analysing marketing strategy problems and creating new behaviours that help societal progression. Creativity is required to innovate in even the most rigid of contexts. Its needed to future-proof products and research and develop for new ideas. (I saw this first-hand working on the Oakley business in Europe). But our industry seems preoccupied with 'winning mertics' and 'the way we look'. And in Australia, we look white and male (which has just come to a head). I feel that perhaps it is the industry that needs to rebrand its idea of creativity to be less about the self-image and more about the broader contribution. The most creative companies in the world really do make great contributions. And great creativity needs diversity. Diversity of thinking is lateral, multi-dimensional creativity. Perhaps we need to reimagine the idea of the creative department and think more about the concept of creative companies. Creative companies need diversity. They need diverse nationalities, genders, and perspectives. If we are to be in an important era of creativity, then perhaps we need to re-position our industry into creativity for impact and contribution rather than creativity for self-validation. I feel we can still have the shiny part we love about it, but make our metrics about what we're in service of as well. I love advertising, but I love creativity more. So I hope we can progress, and be more inclusive on all fronts. To make better ideas.

How does Masterclass create their punchy ads? How do they integrate the identities of radically different star-personalities within their own brand identity? One piece of the puzzle is masterful motion design. Well crafted, intentional, and capturing the essence of their star-teachers in tandem with Masterclass' brand identity. With Whitney Wolfe Herd, Masterclass uses Bumble's iconic yellow and the swipe-left and swipe-right motion in transition panels. For Bill Clinton, they use a transition panel with dynamic columns going down - reminiscent of bar charts and polling data often seen on news channels. For Noam Chomsky, they use a glitch effect to portray the idea of seeing beyond the mainstream media's narrative. And use contrasting elements, some which are vintage and others which are modern, to emphasise the long history he has had as a public figure. For Mark Cuban, they use dynamic visuals and titles to showcase his energetic attitude, the different hats he wears and the various facets of his life. Masterclass is a best-in-class example of digital advertising; short, compelling, snappy, and with a deep and judicious use of motion design. Without mentioning the great lighting, beautifully decorated backdrops, sharp shot selection, creative editing choices, on-theme music and rich sound effects. #creativity #editing #advertisement #masterclass #animations #motiondesign #digitalmarketing

?? Consistency is Key: How to Maintain a Cohesive Brand Message Across Channels ?? Maintaining a consistent brand message across various channels is crucial for building a strong brand identity. Here are some tips on achieving this: Define Your Core Message: Identify the core message that represents your brand and ensure it is reflected in all communications. Unified Visual Identity: Use consistent colors, logos, and design elements across all platforms. Cross-Channel Strategy: Align your TV, digital, print, and social media campaigns to reinforce the same message. Collaborative Content Creation: Ensure all content creators are aligned with your brand guidelines. Regular Reviews: Periodically review all content to ensure consistency and make adjustments as needed. #BrandConsistency #MarketingStrategy #MultiChannelMarketing

Crafting an Effective Branding Strategy in Advertising!! As a seasoned motion designer in the advertising for over 12 years, I've witnessed the power of effective branding. Here are key pointers to enhance your approach: 1?? Visual Consistency: Ensure your brand's visual elements are cohesive across all platforms. ?? 2?? Storytelling through Motion: Utilize animation to convey brand narratives and connect emotionally with your audience. ?? 3?? Adaptability: Stay agile to adapt your branding strategies to changing market dynamics and consumer preferences. ?? 4?? Feedback Loop: Constantly gather feedback to refine your designs and messaging. Together, let's elevate brands through compelling visual storytelling and strategic creativity! ???? #Advertising #Branding #MotionDesign