JCPenney的动态

JCPenney is celebrating and uplifting Hispanic culture this Hispanic Heritage Month with initiatives intended to honor vibrant traditions and give back to communities. Highlights of these activities include: ? Launching the?Hispanic-Serving Institutions (HSI) Design Challenge, created to give students an opportunity to showcase their creativity and earn a cash prize and dedicated mentorship ? Showcasing Hispanic tradition and culture through our "Cultura Is Strength" campaign ? Giving back to Latinitas through our #HopeAndWonder #HispanicHeritageMonth Collection ? Highlighting Hispanic artists and creators through community events including a store tour with Jenny Martinez, commissioning local artists to create art for stores, and announcing an exclusive partnership with Venezuelan-American singer-songwriter and producer #Joaquina Learn more on the JCPenney Newsroom: https://lnkd.in/g4HRZgur https://lnkd.in/gp-nnie6

In commemoration of September 11, members of the Heroes business resource team, a diverse internal network of former active military personnel, first responders and the associates who support them, partnered with Carry The Load to support their nationwide initiative to clean headstones and improve the Veterans Affairs (VA) National Cemeteries across the country. On the anniversary of this tragedy, we pause to remember all those who were impacted by the events of 9/11. Today and every day, JCPenney is grateful for the first responders who bravely answered the call 23 years ago and to those who continue to serve their communities around the country.

It's a Really Big Deal! Starting tomorrow, September 12, tune into gameday on Prime Video to catch the first of JCPenney's weekly series of Really Big Deal reveals in collaboration with celebrity brand partners including Shaquille O’Neal, Martha Stewart, Gabrielle Union, Walker Hayes and Jenny Martinez. This exciting campaign brings exclusive offers and promotions to millions of football fans, blending the thrill of the game with unbeatable savings. Viewers can tune in to discover the latest JCPenney Really Big Deal, unveiled by a lineup of star-studded personalities. These surprises, accessible Friday through Sunday online and/or in stores while supplies last, change weekly and are designed to offer incredible value on a wide range of products, from fashion and home goods to beauty and more. Learn more on the JCPenney Newsroom: https://lnkd.in/g-JnzJ-N

JCPenney is thrilled to welcome Khristene Son as senior vice president, trend, brand and design. Khristene is a tenured design leader with nearly 25 years of experience helping brands innovate and develop creative solutions to drive transformation. She brings deep expertise across the full spectrum of creative content development, from macro trend forecasting, seasonal fashion and color trend identification to silhouette and fabric direction. She brings both a creative mindset and well-honed business acumen to the role, as well as a passion for understanding the customer and developing creative talent. Khristene’s previous roles include Vice President of Design, Apparel and Accessories at UGG, Senior Vice President of Content and Storytelling for Charlotte Russe, VP of Design for JUSTICE and Senior Vice President of Design for Old Navy. In her role, she will work closely with Merchandising and Sourcing teams to support the JCPenney brand, our teams and our customer.

Today, JCPenney is proud to introduce Jamey Perry for JCPenney, a new limited-time collaboration created specifically for women who use wheelchairs. The exclusive collection will debut live today during #NewYorkFashionWeek at the 10th anniversary Runway of Dreams Fashion Revolution show. The collection, designed by accomplished disabled writer and athlete Jamey Perry, meets the functional needs of wheelchair users while offering stylish options for daily life, special occasions and everything in between. The collection is designed to reduce common issues women in wheelchairs experience when dressing and wearing apparel, including well-placed zippers for easy access; positioning pockets to be maximally useful to a seated person; using soft, breathable fabrics to reduce skin irritation and more. #JameyPerryforJCPenney joins the growing list of adaptive apparel brands for adults and children offered by JCPenney since 2021, including Liz Claiborne, whose adaptive line launched earlier this year, IZOD, St. John’s Bay and Thereabouts, among others. Read more about the collection on the JCPenney Newsroom: https://lnkd.in/gMjikZkG #RunwayOfDreams #AdaptiveFashion #FashionRevolution #NYFW2024

Today, JCPenney is proud to introduce?Celebrate! with Johnny Wujek, a limited-time collection designed to help customers express themselves with accessible and affordable styles. This is the second collection from the award-winning celebrity costume designer created exclusively for JCPenney. “I’m so excited to bring my second collection for JCPenney to life,” said Wujek. “Similar to the?JCProm collection?I designed earlier this year, nostalgia for my own high school years was a huge inspiration for the Celebrate! collection. Like so many trends, the 90s are back, and I had so much fun taking a walk down memory lane in selecting the colors, prints and styles for these looks.” Celebrate! by Johnny Wujek?is JCPenney’s latest collection delivering stylist-worthy looks at affordable prices, following limited-time releases earlier this year including?Stylus X LaDarius Campbell,?#JCProm by Johnny Wujek,?#WalkerHayes for JCPenney?and?JCPenney X HARIBO?. Learn more: https://lnkd.in/g288RU7a

In a recent interview with Supply Chain Dive, Chief Information Officer Sharmeelee Bala highlights JCPenney's strategic investments in technology, particularly in improving customer and associate experiences. These investments have already started to take shape with the implementation of new automated tools designed to enhance efficiency, optimize inventory, and improve overall operational performance, helping to eliminate error and making work easier for associates. On the benefits of AI and machine learning, Sharms says, “You still have somebody who is having to connect the dots, but it takes that manual handoff out of the picture, and it takes time out of the picture.” Read more about how JCPenney is using #AI to improve the supply chain: https://lnkd.in/dPkCs624 #SupplyChain #ArtificialIntelligence #JCPenney #SupplyChainManagement

Yesterday, JCPenney celebrated its fourth annual Golden Rule Day in Kemmerer, WY, the site of the first-ever JCPenney store, to commemorate its long-standing partnership with the City of Kemmerer, the continued support of the Honor, Confidence, Service, Cooperation (H.C.S.C.) alumni club, and its commitment to the legacy of Mr. James Cash Penney. JCPenney’s Head of Government Affairs, Angela Marshall Hofmann, presented a donation from the JCPenney Communities Foundation to the JCPenney Homestead for their continued support of the historical site in Kemmerer. The day's events also included a historical tour of Mr. Penney’s heritage sites, a book signing by author and University of Wyoming professor David Kruger for his work, “J.C. Penney: The Man, The Store, and American Agriculture,” an H.C.S.C. alumni club reception and the dedication of a new plaque wall at the statue of Mr. James Cash Penney. For the second year in a row, a deserving citizen of the Kemmerer/Lincoln County community was honored with the Golden Rule Award. We are proud to continue Mr. Penney's legacy of doing for others what we would want for ourselves. Read more about the event on the JCPenney Newsroom: https://lnkd.in/gZGvQEdg

Last weekend, JCPenney and Latinitas proudly presented “Culture is Strength” at Austin PBS in Austin, Texas. The event brought together the community with music, dance, fashion and food to celebrate the richness of cultural diversity and Latino heritage ahead of #HispanicHeritageMonth. JCPenney staged a fashion show highlighting #backtoschool and fall looks for the whole family, featuring styles from our portfolio of beloved national and private brands including the 2024 #HopeAndWonder Hispanic Heritage Month collection, Wrangler, Worthington, Ryegrass, Arizona and more. Latinitas employees, program participants, parents and volunteers, as well as Austin City Council member Jose Velasquez, served as the models, and JCPenney Beauty and Salon associates provided hair and makeup services for the event. John-Carlos Estrada of CBS Austin and Salwa Yordi of?Farandula Texas?emceed the event. Read about the event and see more photos on the JCPenney Newsroom: https://lnkd.in/g6jS7BRE