JCA | London Fashion Academy的动态

This article is a great read that explains 8 different topics fashion marketing professionals need to know about today! The article mentions WNBA star Angel Reese's rise, explaining how she is combining sports success as a female athlete with significant fashion partnerships, like Good American, L'Oreal, and Reebok. The article also mentions how brands are increasingly using fashion shows to push specific products and shifting to empower TikTok creators, recognizing their influence on consumer interest. Adidas is making a comeback, using its roster of athletes to rejuvenate its image and product lines. Menswear is getting a marketing refresh, while LVMH and Formula 1 announced a 10-year partnership. Lastly, the article mentions that Coperni's recent fashion show at Disneyland Paris showcases innovative fashion marketing strategies and K-Pop stars are becoming major fashion ambassadors.

Hi everyone! I’ve just shared my thoughts on The Drum's latest article about emerging fashion brands that marketers should be watching closely. These brands are doing really exciting things, and I’ve added my perspective on what makes them stand out. ?If you're interested in the evolving fashion landscape and how marketers should be paying attention, check out my opinion on the topic here: https://lnkd.in/dK8WkTXM

For Fashion Brands Owners/Founders: Case Study: How We Made Over? $2.1 Million Return from $325,140 Spent(6.52 ROAS) In 7 Months So Far For A Fashion Brand Without A Single Discount or Sales Promotion. If you prefer reading, here's the google document: https://lnkd.in/dfP4wpSJ If you prefer video: https://lnkd.in/d_hwYFZr Proof of results are in the case study document/video. We specialize in scaling fashion brands for over 4 years now. We scale over 15 fashion brands like Nana Jacqueline, Nonchalant the Label, Misha and Puff, New York Dress, and many more. We have over 10 video and written testimonials from fashion founders like yourself. In the case study, I cover the product strategy and the exact ad strategy we used to scale them. I cover each part of our ad strategy like: - How we allocate ad spend. - How we structure campaigns to get new customers. - How we set up audience settings. - How we set up ad set settings. - Where we drive traffic to. - How we write winning fashion ad copy. - The highest converting creatives. - How we viral test to outgrow all their competitors. - How we scale profitably. And much more. Again, if you prefer reading, here's the google document: https://lnkd.in/dfP4wpSJ If you prefer video: https://lnkd.in/d_hwYFZr

For Fashion Brands Owners/Founders: Case Study: How We Made Over?$2.1 Million Return from $325,140 Spent(6.52 ROAS) In 7 Months So Far For A Fashion Brand Without A Single Discount or Sales Promotion. If you prefer reading, here's the google document:?https://lnkd.in/d-ziTjz2 If you prefer video:?https://lnkd.in/d9p6brdH Proof of results are in the case study document/video. We specialize in scaling fashion brands for over 4 years now. We scale over 15 fashion brands like Nana Jacqueline, Nonchalant the Label, Misha and Puff, New York Dress, and many more. We have over 10 video and written testimonials from fashion founders like yourself. In the case study, I cover the product strategy and the exact ad strategy we used to scale them. I cover each part of our ad strategy like: - How we allocate ad spend. - How we structure campaigns to get new customers. - How we set up audience settings. - How we set up ad set settings. - Where we drive traffic to. - How we write winning fashion ad copy. - The highest converting creatives. - How we viral test to outgrow all their competitors. - How we scale profitably. And much more. Again, if you prefer reading, here's the google document:?https://lnkd.in/d-ziTjz2 If you prefer video:?https://lnkd.in/d9p6brdH

THE DOS AND DON'TS OF FASHION MARKETING ?? Effective fashion marketing requires a balance of creativity, strategic planning, and adaptability. By following these dos and don’ts, you can create compelling marketing campaigns that resonates with your audience, builds a loyal customer base, and ultimately drive the success of your fashion brand. Remember, authenticity and consistency are your greatest assets in the ever-changing world of fashion. Read more on the blog: https://lnkd.in/gXAvduGQ

Fashion is more than just about looking good—it’s a powerful business tool, especially in the sports world. ?? I’m excited to see how WNBA athletes are stepping up their fashion game, not just for style, but for strategic brand partnerships that make a real impact. Stylists are the masterminds behind this, transforming fashion into a serious business tool. It’s a reminder that what you wear can shape your brand and drive value far beyond the wardrobe. ?? For those interested in how fashion and sports are colliding in exciting new ways, this article from Vogue Business is definitely worth the read. It’s insights like these that keep me inspired and informed every day. ?? https://lnkd.in/gseMHqsp #Fashion #Business #Branding #Stylists #Factian #Style

What is "buzz" worth? In the fashion industry, "buzz" is crucial for brand visibility, driven by viral moments and social media attention. However, relying solely on buzz can be risky and may not guarantee long-term success. Brands like Hermès and Prada thrive with a more subdued approach. Effective buzz should foster genuine consumer connections and cultural relevance, not just temporary hype. #luxuryliving #luxuryfashion #fashion #hermes #prada #businessoffashion https://lnkd.in/g7tVwYEy

Here we go with the latest GG Digital Team newsletter!!! This issue topic is #birkinfying fashion trend! enjoy

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… ?? In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ?? There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st ?? #advertising #marketing #fashion #fashionadvertising

Here are 5 Secret Social Media Tips for Fashion brands #clothing #clothingbrand #fashionbrand #digitalmarketingexpert #Renderup