James Talkington的动态

Exciting news! Simpli.fi has partnered with Intent IQ to launch the Cookieless Audience Extension solution. This innovative tool, integrating Intent IQ's 'IIQ ID' into Simpli.fi's platform, enables advertisers to effortlessly scale addressable audiences across various platforms in a privacy-centric way. Say goodbye to cookie challenges and hello to targeted, cost-effective advertising! Read the full press release below. #AdTech #CookielessAdvertising #SimpliFi #IntentIQ

In the world of CTV ads, it’s all about reach, frequency, and precision. Audience Store and AudienceProject are teaming up to supercharge Targetcast with enhanced audience measurement and frequency capping. The result? Smarter, data-driven decisions that maximize campaign impact and efficiency. Ready to unlock the full potential of your CTV strategy? #CTVAdvertising #AudienceTargeting #DataDrivenMarketing #AdTech

In the evolving world of digital audio, privacy is taking center stage. As marketers navigate the delicate balance between personalization and privacy, innovative solutions like AdsWizz’s Predictive Audiences and Mood Targeting are shaping the future. These privacy-first tools enable advertisers to connect with audiences on a deeper level without compromising data integrity. Read more about how privacy-first strategies can boost ad performance and build consumer trust in this insightful piece by Garrison Dua, VP of Demand at AdsWizz. ?? #DigitalAudio #PrivacyFirst #AdsWizz #AdTech #AudioAdvertising

If an ideal consumer ignores an ad, the result is the same as putting an ad in front of the wrong person entirely —?i.e., wasted ad spending. Advertisers striving to reach the right audience succeed more often when considering audience attention. And that is a tactic they can address now. #audienceengagement #audiencetargeting

AI integration has driven the evolution of CTV, transforming linear television into more engaging, personalized, and measurable programmatic-driven advertising—now a preferred choice for advertisers. In a recent interview with Storyboard18, Nikhil Kumar Chief Growth Officer at mediasmart, discussed the rising effectiveness of CTV ads in targeting and engaging audiences. He highlighted how GenAI is making CTV ads increasingly personalized and relevant. He also noted that AI-based creative optimization on CTV can lead to innovative cross-screen advertising, ensuring consistent messaging and broader reach across devices. Read the full insights here: https://lnkd.in/g5MMyS_d #CTV #CTVadvertising #AIinCTV

Addressable Advertising is revolutionizing how we approach marketing by honing in on those genuinely interested. By leveraging data from digital platforms to smart TVs, ads can now find their way to specific audience segments craving that personalized touch. The results? Higher engagement, efficient spending, and improved ROI. https://hubs.ly/Q02lj3gk0 #targetedadvertising #personalizedmarketing

?? This September, establish brand connections like never before with key updates from Microsoft Advertising. From enhanced Audience Ads to added display and video features, three new Microsoft O&O packages and more, these updates empower you to reach your audience more powerfully. Learn more: https://lnkd.in/dBprjFFG ? #MarketingTools #DigitalMarketing #ProductUpdates #MSFTAds

Audience Store partners with AudienceProject to enhance Targetcast, boosting incremental reach, audience insights, and frequency capping for advertisers in CTV campaigns. read more: https://lnkd.in/dmKh_RUp Jon Hewson | Paul Barnard #Targetcast #CTV #Advertising #BarbData #Campaign #Programmatic #Media #Partnership #Adtechtoday

Enhancing CTV Ad Effectiveness: Gen AI and Emotional Targeting ?? Peter Crofut, Ad Age: Audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. What makes contextual advertising on CTV challenging? What advantages do contextual CTV ads offer in this evolving landscape? Can the integration of Gen AI address the limitations of traditional contextual targeting? Find out the full article below. #GenAI #CTV #advertising

Thank you to AdExchanger for giving Keynes Digital and our Founder/CEO Dan Larkman the opportunity to share our thoughts on CTV CPM's. "Relying on the wrong metrics can lead to the misconception that “CTV doesn’t work for us,” when the real issue might be focusing on low CPMs, show-level audiences, or using IP addresses for tracking and targeting." #ctv #connectedtv #digitalmarketing https://lnkd.in/g2xEJ8QY