James Hickson的动态

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FMCG nerd | Head of Brand Hackers, building fractional marketing teams for brands with big dreams | Marketing Genius (source: unknown)

If you want your brand to be famous, stop... - being bland - talking about yourself - trying not to alienate anyone - worrying about ROI on everything - thinking you have to stay in your lane - using social media to flog your products - copying what others in your industry are doing And start... - p*ssing off the right people - standing for something - making people think - entertaining people - having an opinion - being surprising - being different Don't believe me? Think of the first 5 brands that come to mind. Check the list above - am I right?. ?

Daniel Poll

?? We design CPG branding and packaging that zags when everyone zigs | Founder @ Noramble

2 周

Get this post on a fucking billboard ????

Dr. Anna Falk

Founder of WAM ???♀? | Lifting up women's strength while raising the bar for plant-based protein

2 周

the worrying about ROI on everything point is a tough one if you're just starting out ??

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Tom Harding

We’re looking for Travel Experts. DM if interested.

2 周

Love this James. Sarah Lawrie

DongWon Jang

Business Development Analyst | "bibigo" brand

2 周

Makes me reflect on my own LinkedIn posts ??

Mitch Lee ??

???The Unfounders Podcast Host ?? Head of Sales at La Fauxmagerie ?? "The Most Positive Person in FMCG"?

2 周

Beaut of a post ????

Jamie Sharp

Building Brave Consumer Brands | A New Generation of Digital Agency

2 周

Louder for the people at the back! ??

Rachel Hanretty

The Mademoiselle at Mademoiselle Macaron

1 周

Yesterday I did a strategy session with my team based around the EOS model and when discussing our values again, we decided friendly was going out the window. We don’t want to be afraid of pissing people off and sometimes being friends and friendly just isn’t profitable ??

Joseph Battle

Success is not having to work with dicks

2 周

Boom.. I would add and listen. Also work to try create foot soldiers not sales. As you will get shit loads of sales on route. What do people say about the brand after interacting

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I find myself going through stages of thinking ‘let’s p*ss someone off with this opinion’ and ‘no no, try not to come across like too much of a d*ick!’. Maybe there’s a balance I’m missing ??

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Divya Malhotra-Mulloy

Founder of NALO - Raising the Bar Snack | One deliciously different flavour at a time! ???

2 周

NEEDED to read this! What I want to say V what I don't actually post... All those thoughts & opinions just swim around in my head waiting for their escape, time to get over that fear!

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