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Director, Colleges & Universities @ Coca-Cola

It’s Thursday, so throwing it back to honor what was once my favorite day of the week - Bowling night. In college, we rolled every Thursday for three years. Take that for a liberal arts education! I could’ve told you from experience that bowlers over-index in beer consumption, but here are some numbers on the bowling participant to back it up: ?? Bowlers are beer drinkers - 54% consume beer on a monthly basis, which is 40% more than the average U.S. adult (21+). ?? Bowlers prefer domestic beer; US beer brands rank first among bowlers alcoholic beverage of choice. ?? Bowlers like to party - they are 2x more likely to go to bars or clubs than the average US adult 21+. Checkout the throwback photo our team (50 Shades of Chay) below! Samuel Boissard, Alex Saralegui, Austin Zimmerman, Toby Porter And thanks to Grace Kang for the insights!

You should bring back the tradition, if only the cost to bowl was the same.

Eric Pinkham

Head of Growth & Development

10 个月

Does this include Wii Bowling ??

Sara Procter Goldenberg

Senior Director @ Nielsen | Sports & Entertainment Sponsorship Analytics

9 个月

Love the personal touch Jake Archey

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Steve Olechowski

blinkfire.ai | Founder of Blinkfire Analytics, Former Co-Founder of FeedBurner and Google Product Manager. Built a bunch of ad servers, so I know my way around an eCPM.

10 个月

Interesting I would have thought the affinities would have been flipped

Toby Porter

Strategy | ImageFIRST

10 个月

Love it

Alex Saralegui

Senior Manager | Go-to-Market (GTM) | B2B sales | Product-Led-Growth (PLG) | Partnerships

10 个月

Nothing quite like an ice cold Rolling Rock at Imperial Lanes

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