Ivan Khymych的动态

Jade Street Consulting Inc. has been on fire lately. ?? In just a few months, we’ve landed some incredible retailer partnerships, and now we’re excited to announce that Weis Markets is officially on board! This partnership is a big deal for us—not just because Weis Markets is another major retailer but because it?is a perfect fit for our brand. The customer demographic overlap between Weis and?Giant Eagle, Inc.—another retailer we recently expanded with—is incredible. We know our products will resonate with this customer base, and we’re confident this will be another successful chapter in our retail journey. But this partnership isn’t just about the retailer. It’s also about the distribution muscle behind it. With C&S Wholesale Grocers, one of the top distributors in the country, now backing us, we’ve been anchored into a solid network that opens up even more doors for expansion. Having a distributor like C&S Wholesale Grocers onboard is a huge milestone, and it’s a direct result of our growing presence with key retailers like Weis. We’ve been flying at full speed: five retailer launches and four distributors in just three months. And as we close out 2024, we’re already in the Obvi sales kitchen cooking up new outreach strategies for 2025 to keep that momentum going. So, what’s your outreach strategy for next year? What are you changing to keep things pushing forward? #BecomingTheObviousChoice

What’s going to be the biggest challenge facing grocers over the next five years? According to the findings of the 2024 U.S. eGrocery 5-Year Sales Forecast from Brick Meets Click (and sponsored by Mercatus), increased competition from big retailers, especially Walmart, will continue to pose a threat to regional grocers and independents. Fortunately, the report doesn’t stop at merely identifying the problem. It also provides several other data points and projections that can be used by grocers to develop strategies for overcoming this challenge and reclaiming your market share, including: Focusing on improving customer experience and service quality rather than trying to compete on price points with larger retailers. Utilizing customer data to increase order frequency from MAUs, including personalized product recommendations. Investing in Pickup as the preferred eGrocery receiving method and marketing these services more aggressively to align with consumer demand for convenience, cost-effectiveness and control. Want to learn how to implement these strategies and position your grocery business for success over the next five years? Watch our latest webinar discussing this important annual report and read our full analysis by clicking here: https://mct.media/3w7a2bE

Ready to pitch your product to retailers? Think about Mark Cuban's words and watch the Relish webinar ???https://lnkd.in/e6eWMts2 #markcuban #foodbusiness #foodscaleup #foodstartup #retail #pitchdeck #empathy #selling #success #solvetheirproblems

Finding the right sales approach for your business is so key for your success as a product based business. For some, #ecommerce is where you want to be. For others, selling to #specialty stores is where you're going to make a big impact. For others, it's selling #wholesale through #brokers and #distributors or maybe selling directly to stores yourself. There is no one size fits all. It's about what makes sense for your brand, your goals, your product and shopper. This week inside the Inner Circle Sabrina Elliott shared what selling your #cpg food brand in stores looks like and how to make sure you're set up for selling success. Such a great session with loads of insights to help food founders thrive in stores.

Nisa Retail has hired former PepsiCo sales director for Sainsbury’s and Waitrose Paul Webster as its new head of partnerships

H-E-B, Market Basket, Costco America's Top Grocers - MEDIAPOST Excerpt - Retailers with stronger customer value propositions... grew up to 2.5 times faster over five years compared to those with lower rankings on price. https://lnkd.in/e34Nr-ez

Why do shoppers choose your stores? Many customers are drawn to regional grocers for their perimeter offerings. That means grocers should focus on enhancing their fresh produce and other perimeter departments as a key strategy to differentiate themselves from retail giants like Walmart. In a recent episode of US eGrocery Sales Trends, Mark Fairhurst, Chief Growth Officer at Mercatus, shared a conversation he had with a retailer who noted how his household increasingly relies on delivery services for center aisle products. The national brands, packaged goods, and pantry staples found in the center aisles of a supermarket are often more convenient to order online and are decidedly less expensive when purchased from larger retailers. However, the same consumers ordering these items online will often seek out regional grocers for fresh produce, deli items, bakery goods, and other higher-margin, quality-focused products. Investing in and promoting perimeter departments can help regional grocers stand out to the many customers who prioritize quality over price for these specific categories, offering them something big-box competitors struggle to match. One way to do that is by making it easy for customers to order customizable perimeter items online.

This is an interesting article about "grocery" competition. This thought process also applies to brands and how you define competition. Time to think beyond how your product solution has always been defined and get into the mind of the consumer and their "job to be done"

Over the years on many occasions I have walked stores and had the question asked or I have asked the question, "Why are we carrying this product? Is there another product that's better? What's our ROI on this category?" Well the answer can't be I don't know or there will be a lot of work won't there. I promise there are category people reading this right now smiling and laughing about those store walks. They were tense but they are also very serious. If a category manager doesn't have the right items it can mean loss of sales. Too many items and categories miss and it means....well it means that its not good and it can impact the total business, stock price and total return. It has to be right and if it isn't it needs to change, fast. BritOn Solutions Group Northern Trade Works #grocery #retail #category

Did you know that 1 in 5 grocery items sold in 2023 were private label? According to the Private Label Manufacturers Assocation (PLMA), private label saw a record setting 20.7% of total unit sales. Retailers are increasingly looking for ways to differentiate themselves and combat costs. That's where we come in ... we use our experience, relationships and retail data to help you build, get in the door and position great brands to win in private label. Reach out to learn more! #grocery #privatelabel #retail