Italian Trade Agency - Los Angeles Office的动态

Why Weekend Box Office Numbers Are Becoming Less Relevant Some thoughts on Variety's article on the significance of opening weekend box office figures, I really believe it's time to rethink what metrics truly define a movie's success. Let's face it, the days of "MUST SEE TV" and appointment viewing are faded into the past. Today's audiences interact with content on their own terms, in their own time. The shift towards on-demand viewing means people watch shows and movies based on personal schedules and curated queues, rather than tuning in at specific times. Gone are the days when 25 million people tuned in weekly on Thursday night to watch Seinfeld, Friends, Fraiser or ER. None of the top 10 shows these days even hit 12 million viewers in a typical week. Audiences are gone and watching different things on various platforms all over and not just on TV at a set time. This change in behavior extends to the movie-going experience. With average national ticket prices ranging from $12-15 for standard formats and $20+ for IMAX, Dolby Cinema and other premium formats, along with the additional costs for transportation, concessions, babysitters, and parking, going to the theater can be a significant investment. It's no surprise that audiences are more selective about what they see in theaters, often waiting for reviews and word-of-mouth before committing. The result? Movies now show greater longevity in their earnings, maintaining steady box office numbers over weeks rather than peaking and dropping sharply after the first weekend. This reflects a broader trend in the entertainment industry where the success of a film should be measured over the first month or even its entire run, not just the opening weekend. The ecosystem of the entertainment industry has been disrupted, and it's crucial for marketers and studios to adapt. Evaluating a film's success should now focus on its sustained performance and overall reception rather than the initial hype. OF course this will mean a rewriting of the way box-office is divided up between studios and theater owners. The current model is archaic and based on old behavior and old accounting. While it may have made sense at one time to do a 70/30 rev split for opening weekend, a move toward a more equitable split and a rethinking of how studios and theater owners can both benefit from the change in audience behavior, is critical to the way we ensure the theaters remain open and thrive. Because unless we rewrite the laws, studios still won't be able to own the theaters they exhibit in and that's a good thing in the long run. Otherwise we'll be forced to go to the Netflix Arthouse theater, the Disney Megaplex, the Warner Bros. Cineplex and Amazon Prime Multiplex and so on. Let's embrace this change and develop new strategies to measure and achieve long-term success in the film industry. (NOTE: Studios can now own theaters.) And as I've said since 1998, I'll see you in line at the concession stand!

Hollywood studios continued a late 2024 surge at the box office over the weekend, with projected ticket sales for the year now inching closer to 2023’s total. That is considerable progress since the summer. Full-year box office sales are now projected to reach $8.75 billion, just 3.3% shy of last year’s haul, according to Comscore senior media analyst Paul Dergarabedian. Through Sunday, the year’s total domestic sales were $8.66 billion. The three-day weekend total of $165 million was led by two family films, Paramount Pictures’ Sonic The Hedgehog 3 and Disney’s Mufasa: The Lion King, and Focus Features’ gothic horror flick Nosferatu. Dergarabedian said the box office rebound is even more remarkable considering that this year’s deficit was considerably wider in June, when sales were tracking 27.5% below 2023 sales. That was before the $154.2 million domestic debut of Disney Pixar’s Inside Out 2 on June 14, which together with other releases in the second half of the year started to pull Hollywood out of its slump. ... #BoxOffice

The big studios in Hollywood are scrambling right now as their summer blockbuster season is off to a dreadfully slow start at the box office. But I think they’ve got it all wrong. They don’t need to make more money at the box office. They need to spend less money making and marketing the movies as budgets for most movies spiraling into the $200-$300 million range or higher. Distribution companies like A24 and NEON are paving the way for the future of Hollywood, engaging audiences online with smart grassroots marketing and lower budget films. They’ve both built solid communities focused on Gen Z and Millennail audiences (the highest spenders at movie theaters) that will show up for their films regardless of the genre, stars, or directors. And their ROI is evident. Plus - they’ve won 3 out of the last 8 Best Picture Awards at the Oscars, so they’re raking in the awards too. This video I posted a few days ago remains very relevant as we head into another potentially slow holiday weekend for the box office. The Big 4 in Hollywood better figure out how to recreate what these smaller players are doing and get back to basics, because I don’t think it will be long before they get lapped. #movies #boxoffice #hollywood #marketing

How Holidays and Seasons Influence Box Office Success The success of movies often feels unpredictable, but one consistent factor stands out: timing. A recent surge in Nollywood box office sales during Boxing Day highlights how holidays and seasons significantly impact movie viewership. But why does this happen, and how can producers strategically leverage it? Holidays like Christmas, Easter, and Boxing Day bring people together, creating opportunities for shared entertainment experiences. Families and groups are more likely to flock to physical cinemas during these times, turning holidays into peak revenue periods for the box office. This trend shows that physical cinemas thrive when they align releases with collective leisure time. While physical cinemas see spikes during specific seasons, streaming platforms enjoy a steady viewership throughout the year. Their flexibility to cater to different audience preferences—be it late-night binge-watchers or weekend relaxation seekers—gives them a consistent edge. Despite this, streaming has not rendered physical cinemas obsolete. Instead, both mediums coexist, catering to unique aspects of consumer behaviour. Leveraging Timing in Movie Distribution Agreements Producers can capitalize on these dynamics by embedding strategic clauses into their distribution agreements. For example: 1. Holiday Releases: Include clauses mandating release dates around major holidays for physical cinema-exclusive films to maximize box office potential. 2. Hybrid Models: Stagger releases, starting with physical cinemas during holidays and transitioning to streaming platforms after the peak cinema window. 3. Seasonal Promotions: For streaming platforms, coordinate special promotions, such as themed content drops, to leverage audience interest around holidays or significant events. The key takeaway remains that streaming platforms haven’t killed physical cinemas. Instead, they complement each other. Physical cinemas remain vital during holidays, while streaming thrives all year. By strategically planning release dates and negotiating tailored agreements, producers can unlock the full potential of both channels, maximizing revenues and audience reach. Timing isn’t just everything, it’s a producer's secret weapon. #MovieDistribution #BoxOfficeSuccess #Nollywood #StreamingPlatforms

There's been a lot of buzz lately about Bollywood's box office numbers, with some questioning their accuracy with the controversy around Jigra (personally love the movie). While the industry has certainly seen its fair share of successes, there are also instances where the numbers might not tell the whole story. One common practice is "padding," where studios inflate box office collections to create a perception of blockbuster success. This can be achieved through various means, including examples like, Thugs of Hindostan (2018), there were reports of the film being screened in empty theaters to inflate ticket sales. In some cases, studios have offered discounts or freebies when purchasing tickets for multiple films, leading to inflated individual ticket prices. There have been allegations of studios exaggerating or fabricating box office figures, particularly for smaller films. Why do studios resort to these tactics? It's often a matter of prestige and financial gain. A blockbuster's success can attract more investors, sponsorships, and future film deals. Additionally, inflated numbers can influence audience perception, making a film seem more popular and desirable. While these practices are concerning, it's important to note that not all Bollywood films are involved and get harmed by this number game. #Bollywood #BoxOffice #FilmIndustry #Entertainment #Business

this was an early morning picture, the sun’s barely up, but we’re already knee-deep in route planning and scheduling our cleaning teams for another busy day in the film and TV industry. ?? There’s something we absolutely love about this fast-paced world — it keeps us on our toes, challenges us to be flexible, and gives us the chance to support productions in a unique and essential way. At BD365, we thrive on making the impossible possible. Got a last-minute clean that needs to happen before a crew arrives? No problem. Whether it's 6am or 10pm, we’re ready to roll. When you book with us, you're not just getting a cleaning service — you're getting a partner who understands the unpredictable nature of production work. From meticulously cleaning up after a long day of filming to ensuring every inch of a set is spotless before the next scene, we’re passionate about the part we play in making production magic happen. The film and TV industry is a special world, and we’re proud to be a trusted part of it. By tailoring our services to fit around your schedule — not ours — we ensure we’re always available when you need us most. Early starts? Late finishes? We’ve got you covered. Working with us means getting the job done right, no matter the time or location. So, next time you're wondering if anyone can handle that last-minute cleaning job, remember that BD365 is just a message away. We’ll be there before you know it. #FilmIndustry #TVProduction #SetLife #FacilitiesManagement #BD365BusinessSolutions #OnDemandService #ResponsiveCleaning #FilmSetSupport #BehindTheScenes #ScotlandBusiness #CompleteSolutions #ProductionCleaning #EarlyStarts #LastMinuteBookings #WeLoveWhatWeDo

An excellent, comprehensive look at the box office by Wesley Stenzel for Entertainment Weekly! Some analysts believe that studios need to reimagine what box office success looks like after the pandemic transformed moviegoing habits. “There has to be a recalibration or readjustment of what we think of as a hit opening weekend and an increased focus on the long-term playability of films,” Dergarabedian Comscore, Inc. opines. “There've been a lot of movies that opened to under $100 million that, given a chance to play, did really well. But there is a fixation on that $100-million weekend, and while that’s understandable, it’s not rooted in the new reality of what the industry looks like today. That's why movies have to be given a chance to play in theaters, to have that period where they can take time to build that audience." https://lnkd.in/gV-dZgvh

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Despite a good year in 2023 for cinema, the outlook for global box office and cinema revenue is a mixed bag according to PwC's latest projections. #movies #filmindustry #revenue #movietheatres #artsandentertainment https://lnkd.in/enqra3bN

What can the independent #filmmaker learn from Deadpool x Wolverine marketing? 1. It helps to have a #HOOK. A Character, Car, or Concept that pulls people in with a single image. (In this case the addition of Wolverine in the Yellow Costume.) 2. Go nuts on YouTube and other Social Media - They were everywhere when it came to YouTube - Podcasts, Shows, and Content Creation. (Hint: Organic Advertising) 3. They started EARLY. They didn’t wait until 2 weeks before the release to start. They jumped on it BEFORE the movie even started shooting. Yes, companies like StudioB get paid lots of $$$ to do this for big budget Film and TV, but these are all thing you can do yourself as a filmmaker on a limited budget. Granted, not at our level, but you’re also not making a $200 million movie. Go out there and get after it!!! #movie #marketing #entrepenuer #entertainment #brandentertainment #tv #business #film #independent