Israel chinedu的动态

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Serial Entrepreneur - Online sales Strategist - Ads Specialist - Building Tech startup

BRANDING IS NOT MARKETING! I see alot of business owners mistake branding for marketing, but that's wrong. Branding and marketing are closely related but serve different purposes in a business. Branding is about giving your business identity. It involves creating a unique name, logo, design, and message that reasonate with your Audience and evoke specific emotions or perceptions in your target audience. Branding focuses on long-term image building and how people feel about your business, product, or service. It’s the foundation that defines your values, mission, and personality. For example; you see a fab chocolate (business) you liked the packaging, it attracts you to buy and have a taste, then you went ahead to buy it, that's branding. While Marketing is the strategies and activities used to promote your brand and sell products or services. It involves market research, advertising, content creation, and sales tactics to drive engagement and generate leads or sales. For example, for you to know about fab chocolate it was advertised to you or you see it around town and people are talking about it everywhere, that's marketing. Your brand is your reputation, it is who you are and marketing is what you do, it is the megaphone that amplifies it. Focus on crafting a unique brand identity and leverage marketing to reach and engage your target audience. NOTE: Branding and marketing may serve different purposes, but they work together in harmony. Align your branding and marketing efforts to create a consistent and persuasive business presence. "Brand to last, Market to grow" #branding #marketing #business #businessgrowth #sales

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