iSpot的动态

Transcript

Ben Sullivan, vice president of data partnerships for The Trade Desk. So the Trade Desk is the industry's largest independent demand side platform. What that means is we allow advertisers to buy media across all channels within what we refer to as the premium open Internet. So think of websites, think of connected television platform, streaming platforms, think of audio like Spotify. We'll advertisers to reach their their best consumers or their best prospects no matter where they're consuming media, premium media specifically. And you can do it all from one platform. Connect to television is becoming a bigger part of advertisers mix. It's pretty intuitive and pretty obvious why, right? Linear TV is starting to slow down. A lot of people are cutting the cord. Advertisers still spend a lot of money on linear TV, but the reach they get on linear TV is not what it once was. And so they need to buy more media on on connected television so they can reach more of their consumers. So we work with ispot to help advertisers understand how many more. People they'll find on streaming on connected television than they do on linear TV, so they can make sure they're maximizing, you know, their, their reach holistically. So they can use linear to reach the people who they can still reach there, but they can use CCTV to reach a lot more people who they would never be able to reach in the old traditional methods. We want to have somebody who's been in this space who can provide an objective view of of the market, right for us. Objectivity is really important and transparency is really important and we believe third parties help us provide that to our advertisers.