IPG Media Lab的动态

Let’s face it: if you’re using a Mac in our industry, people just assume you’re a creative, right? Apple has built that association through purpose-driven marketing. They don’t just sell products; they sell creativity and innovation. Every campaign, from “Think Different” to their latest product reveals, reinforces these values. Much like John Lewis owns Christmas, Apple has made innovation and creativity their signature. It’s why their storytelling resonates so deeply and builds such strong brand loyalty (which also helps when your products work). Oh, and can we all agree that “Shot on iPhone” is a superb campaign?! https://lnkd.in/ey7r5nQx

In my new video, I talk about the endless drama of virtual and augmented reality. It has been going on for decades, but the devices still haven't achieved mass adoption. Why is this happening and how close is Apple to success on this difficult path — find out on the Focus Point channel! Link in comments.

Quick question: How do you maintain work-life balance in a high-performance environment? At Zero100, we’re taking tips from David Sander, Vice President, Mobile Product Operations at Google, who helped roll-out the first iPhone, Google Glass, and Google Pixel. 1?? Lean on your team 2?? Guard your ‘me’ time 3?? The OOO is sacred Find out more about David’s life in tech supply chains, and his advice to the next generation, in the latest episode of The Path??? #SupplyChainTalent #Zero100 #ThePath

Get ready, the journey ahead is filled with exciting surprises, and we can’t wait to share them with you at Imagine. Stay connected and explore more on our Imagine Apple Premium Partner page! Follow us @ https://lnkd.in/gj4nyNF8 #Tresor #Imagine #Apple #YoutubeSubscribers #300kFollowers #Followers #YoutubeFamily

New 9to5Vision blog alert! ???? The question on everyone's mind is what will Apple unveil on May 7th? Our team at 9to5Vision is eagerly anticipating this event, and we can't wait to see what Apple has in store for us. Stay tuned for our latest blog post where we'll be sharing our thoughts and predictions. ???? #AppleEvent #TechNews #9to5Vision

For those brave enough: what’s one thing you know you’ve been putting off? What are you treating as optional that should be non-negotiable? What’s one step you can take to change that today? I’d love to hear about it so comment below or shoot me a message! #shotoniphone #iphone15pro #storytelling #heavyrevy

Apple products are designed for every body. Whether you’re a sprinter, wheelchair racer, track cyclist, or swimmer, features like the Workout app on Apple Watch, sleep metrics, and daily exercise goals — along with the ability to record and analyze your performance on iPad and Mac — ensure that all athletes have what they need to train and compete at their best. And innovative accessibility features like Point and Speak on iPhone, for users with low vision, or AssistiveTouch (which helps those with upper-limb difference use Apple Watch one-handed) further equip adaptive athletes with the ability to excel equally. Learn more: https://lnkd.in/g-vrB-Ch “All You Children (feat. The Avalanches)” by Jamie xx #Apple #Accessibility #iPhone #AppleWatch #iPad

Retrofitting Ad Apple: The Relay Product Advantage:?Innovative features like Point and Speak on iPhone and AssistiveTouch on Apple Watch empower adaptive athletes to excel equally. Consumer Insight:?All athletes, with or without disabilities, sweat the same and train the same—so they deserve the same access. Strategy:?Apple products are designed for every body, no matter who you are.

Have you noticed how conversations shift so quickly these days? One minute, everyone's talking about the latest EY incident, the next it's all about the new iPhone launch, and then suddenly we're all talking about Coldplay concert. It's like we're constantly chasing after the next big thing, but we never really take the time to dig deep and have meaningful conversations about anything.?? Is it just me, or is anyone else thinking the same thing? #Trends #MindfulConversations #DepthOverHype

When most people think about disruption, they’re mostly thinking about “big bang” disruptions, right? Blockbuster crashes against Netflix, Nokia crashes against the iPhone, etc. But these kinds of disruptions are actually pretty rare — that’s why we remember them. The much more common form of disruption, which is actually what the book is aimed at, is what we call?compressive disruption, which is where someone comes along and steals a bit of the margin out of your value, and it happens over and over again. Know More @ https://shorturl.at/0jLoC