This is exactly why we prioritize momentum in every company we build! Startups don’t win on ideas alone—they win by executing relentlessly and staying in motion. At InVitro Capital, we’ve seen that the ability to keep moving, iterate, and adapt is what turns great concepts into market leaders. #startups #entrepreneurship #investing #innovation Amir Barsoum
Ever tried pushing a stalled car uphill? That’s what losing momentum feels like for startups. Here’s the hard truth: Momentum isn’t a luxury – it’s survival fuel. After working with more than a dozen teams, the winners win not because they had the best ideas, but because they mastered the art of never stopping. Here are 3 actionable ways to keep your momentum: 1) The “Restart Price” Will Break You - Slowing down costs 10x more than maintaining speed. I’ve watched brilliant teams collapse because they paused to “perfect” their product while competitors kept iterating. Startups fail due to stalled pivots – not bad ideas. Motion creates market feedback. No Motion = No Data = No Lifeline. 2) Execution Eats Your Strategy (Idea) for Breakfast - Execution drives the vast majority of success.?Your 10th iteration will beat someone’s “perfect” first draft in a blink. 3) Small Wins = Jet Fuel for Teams - It’s about daily proof you’re moving forward. Progress attracts talent, investors, and luck. #startups #entrepreneurship #investing #innovation