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Ever noticed how most "nurture" programs feel more like a monologue than a conversation? ?? We've been doing it wrong. When someone engages with your content, they're raising their hand to start a dialogue. Yet we respond with the same linear email drip regardless of their interests. Learn how to transform traditional nurtures into dynamic, always-on conversations that: ?? Respond intelligently to shifting interests ?? Work across all channels ?? Build genuine relationships at scale ?? Generate continuous insights What's your take - can marketing automation feel more human? What's holding us back? https://lnkd.in/gU4CXz9Y #B2BMarketing #MarTech #DigitalMarketing #nurture #alwayson

Nobody nurtures a friend. Try always on conversations instead | Inverta

Nobody nurtures a friend. Try always on conversations instead | Inverta

inverta.com

Jessica Fewless

ABM, Martech and Partner-led strategist, practitioner and thought leader | Sr. Director, Partnerships & Demand Generation @ Inverta

1 周

Read the article AND download our (ungated) workbook for building your Always On strategy!

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