?? Strategic Communications Leader | ? IMMEDIATE availability for contract / interim work
The wonderful thing about the internet is the long tail nature of content. Take this great talk from Sille Krukow about #BehaviourChange. It's practical, tactical, relevant and interesting. Yes, it's 10 years old, but good content always ages well! https://lnkd.in/gaXV9Yxz
From Chaos to Clarity: Unearthing Genius Amidst the Absurd! Discover how we uncover remarkable insights in the most unexpected situations in our latest blog post: [Finding Genius in the Absurd](https://lnkd.in/dmQxkC8S)
Experienced marcoms pro (37 yrs!). Founder & MD of boutique agency oneonone communications (21 yrs). Now looking to offer marketing mentoring to mid-sized companies' marketing teams. Available for NEDs.
The Narrative Arc. What is that? Good question. Our clients have heard me use this phrase to describe how we map out the content, visuals and commentary needed for a video. Essentially, it's how you take your viewer from one point of knowledge/awareness to another point where they are convinced by what you have said and shown them so that they are ready for the desired call to action. The trick is take them step-by-step in a logical and relatable manner that is engaging, stimulating and visually arresting. Simple? We think we are good at it so if you are thinking about getting a video made, we'd be happy to have a chat with you about it. This is a social media edit we produced recently for the Centre for Microbial Interactions
Want to make your communications clearer and more engaging? Try flipping them upside down! In this week’s article, our founder, Andrew Park, dives into the fascinating history and powerful techniques behind the Inverted Pyramid. Discover how this classic approach can help you hook your audience and get your message across more effectively. Don’t miss it! Get our articles before anyone else by subscribing to our newsletter: https://lnkd.in/egTRYg7f #comms #marketing #contentmarketing #storytelling
Have you tried using the Inverted Pyramid in your comms? It's a great way to boost clarity and hook your audience. Find out more in We Are Cognitive's latest article! #comms #marketing #contentmarketing #storytelling?
Want to make your communications clearer and more engaging? Try flipping them upside down! In this week’s article, our founder, Andrew Park, dives into the fascinating history and powerful techniques behind the Inverted Pyramid. Discover how this classic approach can help you hook your audience and get your message across more effectively. Don’t miss it! Get our articles before anyone else by subscribing to our newsletter: https://lnkd.in/egTRYg7f #comms #marketing #contentmarketing #storytelling
Authenticity > Algorithms. Kerri Amodio is on a new episode of Stacking Growth tomorrow talking about why ungating your content is so crucial, and how to get started!
Director, Demand Generation @ Refine Labs ?? | B2B SaaS Marketer | RevOps & Data Nerd ??
We’re over-complicating marketing. We’re over-engineering the path that we THINK a user will take on their buying journey. At the end of the day, a great product + simple messaging that speaks directly to your ICP is the best formula, with or without algorithms. Listen tomorrow to find out what an ungated content strategy can do for your brand.
Authenticity > Algorithms. Kerri Amodio is on a new episode of Stacking Growth tomorrow talking about why ungating your content is so crucial, and how to get started!
"Clarifying Effective Change." Business coach. Shirt Lab Co-Founder. Success Stories podcast host. Publisher of the Midjourney Experience Newsletter
The unexposed relationship between content, creativity and money https://lnkd.in/ewjpM9Xk This is a head-spinning discussion and far-reaching discussion that you cannot miss.
"Clarifying Effective Change." Business coach. Shirt Lab Co-Founder. Success Stories podcast host. Publisher of the Midjourney Experience Newsletter
The unexposed relationship between content, creativity and money https://lnkd.in/ewjpM9Xk This is a head-spinning discussion and far-reaching discussion that you cannot miss.
Producing high-quality content is no longer just a strategy; it’s a necessity. With the sheer amount of information on the Internet, businesses need to ensure their content stands out, not just to audiences but also to search engines. ? Google’s E-E-A-T guidelines Experience, Expertise, Authoritativeness, and Trustworthiness provide a framework that helps businesses create reliable, credible, and valuable content for readers. But what exactly is E-E-A-T, and why is it critical for your brand? Lisa Gingell https://lnkd.in/etj7uVm4
Chairman at Agilysis
8 个月You see this is why you are such a great communications strategist! I would have said 'I might be a little late to the party on this one...' but instead you flip the narrative with positive framing and talk about the 'long tail nature of content' - genius! ??