Intentwise的动态

((Exciting Update for Amazon Sellers)) Enhance your brand's performance with new metrics now available on the Build Your Brand page. Amazon latest Brand Building Metrics offer valuable insights into your brand's growth trajectory, equipping you with actionable recommendations for optimization. Here are the four essential metrics you can now track: Branded Search Ratio Star Rating Brand Conversion Rate Repeat Customer Ratio These metrics are presented graphically, enabling you to gauge progress on crucial brand-building objectives. Additionally, you'll discover relevant programs and resources tailored to each metric's focus area: Grow Your Brand Awareness Improve Your Consideration Increase Your Conversion Rate Build Your Brand Loyalty In addition to tracking your metrics, you'll receive expert recommendations for enhancing your brand's performance. To access and leverage these invaluable insights, visit the Build Your Brand page today. #AmazonSellers #BrandBuilding #Metrics #Optimization #BrandPerformance

?? Want to take your Amazon Demand Side Platform (DSP) performance to the next level? Kiri Masters, head of retail marketplace strategy at Acadia, has some game-changing insights for you! ?? Measuring DSP performance goes beyond just ROAS and impressions. In her latest report, Masters delves into 23 unique customer journey metrics that provide a holistic view of your brand's DSP health. ?? ?? Check out this week's blog where Masters uncovers how brands can unlock a treasure trove of data to measure Amazon DSP performance. ? #digitalshelf?#digitalleaders?#ecommerce?#amazondsp #retailanalytics #digitalmarketing #datadrivendecisions

Branded Search volume growth and Subscribe and Save growth are the dark-horse metrics that will separate the dominant brands of the next five years from those that are eventually forgotten. While most "experts" are hyper-focused on quick wins like main-image optimization and ACoS reduction, it's the brands silently building a moat with customer engagement that will see long-term compounding gains.

?? Is Your Brand Making Waves on Amazon? No? Then It's Time for You to Harness the Power of Branded Search Volume Tracking branded search volume—how often customers search for your brand name on Amazon—can unlock key insights into brand awareness, loyalty, and competitive positioning. This metric goes beyond generic search data by showing how well your brand name resonates with Amazon customers and whether your marketing efforts are driving results. ?? Understanding branded search volume can help you: 1?? Assess customer loyalty by tracking return buyers 2?? Gauge the impact of marketing and promotions on brand visibility 3?? Stay ahead of competitors with a clearer view of market positioning Ready to see how your brand stacks up? Get the full guide on how to tap into this powerful data in the article linked in the comments below!

#RetailMedia is creating waves, forcing retailers to adapt or risk missing the boat. Luckily, a playbook is already in place for retailers launching a media business for the first time. Check out my latest piece for Forbes and learn how retailers can embrace a publisher mindset to capture a piece of the?$140 billion?retail media opportunity. https://bit.ly/3Vu9SDV

To boost your brand share from 4% to 5%, you're looking at needing a 25% increase in sales, which likely means upping your ad spend by the same percentage. This kind of analysis doesn't have to be overly complex or time-consuming. At the end of each month, you can review your spending, brand share, and ACoS in the category insights. This lets you see exactly how much more you'd need to invest in your ads to hit that higher brand share. A smart move for any brand is to assign someone on the team the task of exploring ways to grow the brand's market share regularly. ?? GET AD BADGER ?? https://lnkd.in/gyNuW_DA ?? Unlock our FREE comprehensive Amazon Marketing Playbook: https://lnkd.in/gNzpVcZh Subscribe to our newsletter: https://lnkd.in/dXAudSc Review all our show notes: https://lnkd.in/g9YyP_9i

Almost every CPG brand knows exactly what they spend on Amazon ads. Almost no CPG brand knows exactly what they spend on digital advertising and Retail Media. Budgets are silod in shopper & trade teams, digital, brand teams, and agencies. The first step to optimising CPG Retail Media is to know who’s spending what where, before we even start asking about ROI or incrementally.

Exciting Update on Amazon Brand Metrics! Amazon's Brand Metrics just got an upgrade, allowing us to evaluate key shopper behaviors over time. Here's what this means for your brand: ?? ?Track Total Shoppers: Compare your total brand shopper count against category benchmarks to see how you're performing at different stages of the marketing funnel. ???Monitor Percent Changes: Understand how your brand's shopper count changes over time, and see how it compares to category averages. At?Andina Paid Media, we're already seeing impressive results with?848.44% shopper growth, far exceeding the category median! These new insights will help us continue to drive growth, boost visibility, and maximize performance for our clients. #AmazonBrandMetrics #EcommerceInsights #PaidMedia #AndinaPaidMedia #DataDrivenMarketing #ShopperGrowth

?? Is Your Marketing Falling Short? Here’s Why Branded Search Volume Matters ?? When it comes to building a sustainable brand on Amazon, branded search volume is more than just a number—it’s a direct reflection of how well your brand is resonating with your audience. Tracking how often customers search for your brand name offers powerful insights into your brand's recognition, loyalty, and overall market performance. If your branded search volume isn’t where you’d like it to be, it’s a signal to reassess your marketing strategy. Why should you care? 1?? Measure Brand Awareness: Low branded search volume? Time to rethink your marketing approach and boost visibility. 2?? Customer Loyalty Indicator: A high branded search volume often means repeat customers who trust your brand. 3?? Competitive Insights: Are your competitors gaining ground? Branded search volume can reveal shifts in customer attention. Tracking this metric regularly ensures you’re not just guessing about your brand’s trajectory—you’ll have data-driven insights to guide smarter, long-term decisions. For more information read TripleLine’s latest article, “The Power of Branded Search Volume,” linked in the comments below! #AmazonBranding #CustomerLoyalty #MarketingStrategy #AmazonSellers #BrandAwareness #Growth

Over the past year, we've invested heavily in retail media—$1,500,000 across multiple channels, such as social media, digital ads, and even brick-and-mortar promotions. If you’d like a copy of the filled Marketing Mix Modeling template we used to analyze our spending, comment “Me” below, and I'll send it your way! ?? ?? While the results have been promising, the journey hasn't been challenging. Using a Marketing Mix Modeling (MMM) approach, we've analyzed how every dollar spent impacts sales for our CPG product, and the insights are eye-opening. ?? Here are the top challenges we’ve faced (and overcome) that others might be dealing with too: Data Fragmentation Across Platforms Getting a unified performance view is challenging because of each retailer's ecosystem—Amazon, Walmart, and Target. Managing campaigns across these platforms felt like piecing together a puzzle. Limited Data Transparency Retailers control most of the consumer data. We only had access to aggregated insights, which made optimizing our spending feel like guesswork. ?? Measuring ROI Effectively With inconsistent KPIs across different channels and long sales cycles for some products, attributing sales directly to retail media spending became a challenge. Our MMM model helped bridge the gap! Online vs. Offline Impact We needed help to connect the dots between digital ads and in-store sales. Finding the balance between online exposure and brick-and-mortar results took much effort and data crunching. Escalating Costs As retail media becomes more competitive, costs can skyrocket. Platforms like Amazon's auction-based models make it tough to secure prime ad spots without blowing your budget. But here's the exciting part: after deep-diving into the numbers with our filled Marketing Mix Modeling template, we’re discovering where our spending drives the highest ROI—and where to shift gears. ?? Retail media is complex, but it’s possible to survive and thrive in this space with the right tools and insights. If you’re navigating similar challenges, I’d love to hear how you tackle them! ?? #RetailMedia #MarketingStrategy #CPG #DataDrivenMarketing #MarketingMixModeling #MMM #ROI #RetailChallenges #MarketingOptimization #Advertising