From - Groceries to Toys: Our Wild Ride with Quick Commerce!
When we first partnered with Blinkit a year ago, entering the world of quick commerce for toys, we had questions: How would they handle a complex category like toys? Could they compete with mom-and-pop stores, modern trade, or Amazon? Would this new channel truly work for us?
The answer came in the form of a journey that has been nothing short of extraordinary.
Quick commerce is unlike anything we’d experienced in over 30 years in the toy industry. Blinkit, started off and Swiggy, and Zepto soon joined but they all approached this partnership with an openness, that was as refreshing as it was unexpected. They weren’t afraid to experiment, to fail, and to try again.
And while many might argue that deep pockets allow such freedom, we’ve worked with companies that have far larger budgets yet don’t share this willingness to innovate or collaborate. Others might say it’s their lack of experience that makes them open to suggestions, but here’s the twist, the insights and data these companies brought to the table were eye opening, even for us.
Their analysis of the toy industry and consumer behaviour surpassed anything we’d encountered before. The mutual knowledge - sharing and respect became the foundation of a partnership that felt genuinely collaborative.
What stood out most was the realisation that the product profiles sold on quick commerce platforms and in traditional stores are worlds apart. This highlights a significant shift in consumer behaviour, either the audiences are entirely different, or the same consumers have distinct preferences depending on where they shop.
As debates about quick commerce disrupting traditional retail continue, this distinction must be carefully analysed. Such insights could redefine how we understand and approach the retail landscape.
After all this, we truly believe that the retail space is large enough for all the players, from quick commerce, to e-commerce, from large retail chain to the small mom and pop stores. Everyone can have a slice of the pie. The only challenge is how much each is ready to invest in their Customers? How much time, money, personalisation and offerings each one can provide their customers. This will be extremely individualistic to the business and people running it.
For us, this partnership with quick commerce has been an exciting, learning-filled journey. It’s a testament to the power of innovation, collaboration, and the willingness to evolve with changing times.
What’s your take on the rise of quick commerce in unconventional categories like toys? Let’s discuss in the comments!
#QuickCommerce #ECommerce #Retail #Toys #Disruption #technology #newworld #business #IT #Apps #Software #Businesschange
Senior Instructional Designer | eLearning Expert | Project Manager | Agile & SCRUM Methodologies | Specializing in AI-driven Learning Solutions
1 周I am a shopper and have had a horrible experience. I was demoted to below rating because I was asked to follow instructions by support, and the customer claimed they never got their delivery. They did. I had over 100 deliveries removed, and now I cannot chat with any competent support. I have had to talk over and over and over again to try and get this FIXED!!!!! NO ONE IS HELPING!!!!! WHY HAVE A SERVICE THAT WON'T GIVE CORRECT INFORMATION TO THEIR SHOPPERS?????????