Inspiration Studios的动态

So true. Marketing looks easy from the outside. What you don't see is the behavioral psychology considerations, consistent brand strategy, SEO tactics, data analytics, multiple drafts, and countless minor details that had to be worked through and proofed....And that's still the tip of the iceberg. #marketing

Of course it's easy.

Successful marketers make it look easy.

Marketing is easy…said everyone.

Emoji marketing course complete!!

3 key questions to ask when looking at your Golf Club's digital marketing: 1. Who is watching this? Understanding who you're communicating to is step one when it comes to staying top of mind with content they actually care about. 2. Why do they care? Providing some type of value (and/or showcasing value to be had) through your content is a must. 3. What effect will this have? Understanding the message you're communicating is paramount. Do we want to educate? Drive FOMO? Entertain? etc. If I'm not jumping out of my office chair to go play at your club - perhaps something is missing...? Par Six Golf Media

Be someone people want to brag about In Dan Kennedy's book Marketing to The Affluent, he talks about positioning your personal brand and company as someone people want to brag to their friends about working with Here are some examples: "this company that works on my AC has 5000 Google Reviews" "this company that replaced my hot water heater sponsors the local baseball team" "this marketing company I work with was featured on..." "the owner of the company was featured on...." "this company that did X has 10k followers on IG" You get the gist....be someone people want to tell their friends about 2?? Things happen 1) You get more referrals and leads from the exposure of doing cool things 2) People start to justify working with you and want to work with you because you did.... How can you do this? Do cool stuff Tell people about the cool stuff you are doing/did Curious to get your thoughts on this? Comment below ??

Which is more enticing – a trip to a beautiful tropical island ?? or a boat ride ?? ? In marketing, we're told to sell the destination, not the mechanism for getting there. But what if your audience gets sick on boats? ?? While the destination is the most important message, how you get your audience there matters too. The way you deliver the experience can often be the differentiator between you and the competition. I help clients clearly define their process for achieving those desired island results. Get this right, and you'll sell more trips to that beautiful tropical paradise.

The goals of a primary school is different from a secondary school & university. As such, the selling point of elementary schools differs from high school. Trying to use the same marketing tools will lead to little or no results at best. You cannot sell a primary school's ability to pass External terminal examinations like WAEC, NECO, GCE etc. Even if you try, you give out a charlatan vibe to your audience. Understand the expected overall competence of elementary school graduates & focus your marketing budget to promote your strength in that segment, likewise do the same for your secondary school, university. Also be sure to market the harmonized transitioning outcomes of your school in general.

You don't always have to play with the newest toy. Check out this upcoming webinar on applying strategic thinking to marketing problems. ??