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??♂?The 2024 Olympics is set to be the most digitally engaging yet! Here are 4 innovative ways to enjoy the Games: 1?? Massive Social Coverage: The official Olympics app and social media channels will feature over 25,000 posts across 40 handles in nine languages, providing extensive coverage and interactive content. 2?? New Augmented Reality (AR) Features: Fans can join the excitement with over 15 unique Olympic AR features available through the official app, Snapchat, and at venues throughout Paris where they can "experience" the 1924 Paris Olympics and engage with real-time records at iconic landmarks. 3?? Interactive Platforms: Everyone can use Olympic-themed stickers, chat themes, challenges, and curated content hubs on WhatsApp, Facebook, Instagram, Messenger, and TikTok. A dedicated Olympics Content Hub on TikTok will offer athlete-led content and daily creative collaborations with artists and creators. 4?? Extensive Streaming Coverage: NBC is rolling out more than 7,000 hours of coverage across its linear, digital, and streaming platforms, ensuring you won’t miss a moment of the action. #Paris2024 #Olympics #DigitalEngagement

?? Athlete Moment: Connecting Olympians with Loved Ones in Real-Time?? The #Olympics are a celebration of the power of the human story. They transform everyday individuals into heroes, touching our hearts ?? not only through their incredible performances but also through their journeys of triumphs and challenges. For the third consecutive Olympics, the OBS' Athlete Moment is bridging the gap between Olympians and their loved ones immediately after competition. Introduced at the #Tokyo2020 Games in partnership with Kiswe -- #D2C interactive streaming company -- this initiative creates real-time, unforgettable moments of human emotion and connection. ???? I'm proud to share that Kiswe plays a crucial role in delivering the streaming technology and human engagement that makes Athlete Moment possible. This partnership not only enhances the experience for athletes and their families, but also brings viewers closer to the emotional core of the Olympic Games. Read more in #SVG about how Athlete Moment is revolutionizing the Olympic experience. (Sports Video Group) #Paris2024 #AthleteMoment #SportsBiz #SportsTech

The Games of the XXXIII Olympiad have officially started! ??? Paris ???? 2024 Olympics is set to be an extraordinary event, promising a unique blend of history, culture, and sport. 1)Unmatched Marketing Opportunities ??: With innovative approaches like the expanded TOP Programme and centralised Olympic hospitality initiatives, brands have unparalleled opportunities to connect with a global audience. 2)Robust Sponsorship Platforms ??: Long-term partnerships with some of the world’s biggest companies are the backbone of the Olympic Movement, providing financial stability and promoting worldwide sports development. 3)Cutting-Edge Media Coverage ??: Advanced broadcasting technologies, including UHD, HDR, 5.1.4 immersive audio, enhanced camera systems, FPV drones and AI-driven enhancements, will redefine how viewers experience the Games, ensuring immersive and engaging content for the audience and an once-in-a-lifetime experience by the OBS. 4)Global Reach ??: Media Rights Holders like Warner Bros Discovery, Eurosports, CMG, NBC, Nine, CBC, Viacom18 to name a few will deliver comprehensive coverage across television, radio, and digital platforms, reaching billions of viewers worldwide. 5)Digital Fan Engagement ??: Innovative fan engagement strategies will enhance the connection between the Olympics and its global audience, making Paris 2024 a truly interactive and inclusive experience. 6)Sustainable Innovations ??: A “More with Less” mindset will drive efficient, flexible, and sustainable broadcast operations, ensuring a greener approach to media coverage. Witness the biggest sporting event of 2024 unfold and celebrate the spirit of Olympism; fostering unity and excellence through sports. Courtesy- International Olympic Committee – IOC #Paris2024 #Olympics #Marketing #Sponsorships #Media #GlobalEvent #Innovation #Sustainability

With the Euros coming to a close the focus is shifting in the Media & Entertainment world to the Paris 2024 Olympics! ???? ?? ?? Warner Bros. Discovery has recently adopted an interesting approach to covering the games. Yesterday it was announced that they would be partnering with YouTube. This is to include daily highlight reels in multiple languages with Popular YouTube creators capturing the Olympics from exclusive angles including Live streams of the Opening and Closing Ceremonies. ?? This comes just 12 days after they announced a two-year, multi-region partnership with Snap Inc. featuring a dedicated Olympics show with daily highlights and behind-the-scenes content, "Beyond the Olympics" - a weekly localized sports show showcasing the best from WBD (tennis, football, combat sports) and the Launch of TNT Sports on Snapchat UK, with highlights of major UEFA competitions and European leagues. ?This innovative approach caters to a wider audience of sports fans through engaging content hosted by creators with diverse voices that make sports coverage more accessible. ?? This comes after Snapchat released research that shows a surge in young adults' interest in sports with 65% of 18-24-year-olds’ interest in sports having increased, and almost half (47%) believing the world of traditional sports fandom is inaccessible to them. More Information Below and in the comments ?? #Paris2024 #OlympicsOnYouTube #OlympicsOnSnapchat

The 2024 Olympics showed us how technology can transform the world of sports. From AI protecting athletes online to smart planning with digital twins and immersive broadcasting, these games highlighted how tech can enhance every aspect of the Olympic experience. Read More: https://lnkd.in/g2rvqyTS #AllionTech #Olympics #ParisOlympics

Yesterday, at our #AdTech showcase #One24, the teams from NBCUniversal and Peacock unveiled new viewing experiences ahead of the #OlympicsOnNBC. Some of these features include: ?? Peacock Live Actions: a new interactive tool that lets fans choose their own viewing journey during live and primetime coverage, and follow the events they are most interested in watching.? ??♀? Peacock Discovery Multiview: with up to 40 live events happening?simultaneously,?this will offer an industry-first, enhanced four-view experience that helps users navigate to the most important events, with real-time on-screen descriptions from #NBCU’s #Olympic experts informing viewers about what is at stake, such as a medal event, an elimination risk or a first-time Olympian. ?? Browse by Sport Rail: allowing fans to quickly find all live events, highlights and replays for their favorite competitions. Fans can easily jump between different sports hubs through connected navigation at the top of their screens. In case you can't tell, I am so excited to cheer on #TeamUSA at the Games of the XXXIII Olympiad, and even more thrilled that #Peacock's commitment to seamless viewing experiences will be bringing every event, medal ceremony, and triumph into my living room! Check out the article below for more info, including where and when to catch the Opening Ceremony. ?? #Olympics #ParisOlympics #Paris2024 #NBCUHereYouCan https://lnkd.in/erFFFwKK

Google revealed its new partnership with Team USA and NBCUniversal (NBCU) on Thursday, July 18th. The partnership's prime purpose is to cover the 2024 Paris Olympic and Paralympic Games. Now, Google is the ‘Official Search AI Partner’ of Team USA, achieving a milestone— a tech company sponsoring the team for the first time. The announcement comes from NBCUniversal, which broadcasts the games in the U.S. This crucial approach has been taken to modernize its coverage to attract aloof audiences, mainly young viewers who prefer to watch clips online. Additionally, the partnership aims to highlight athletes’ stories and support NBCU’s coverage of the event using Google’s technology. Besides, this tech giant will work with NBCU to integrate AI-powered features into the Paris Games coverage, leveraging Google Search, Gemini and Google Maps Platform to enhance viewers’ experience. The CEO of the US Olympic & Paralympic Committee, Sarah Hirshland, has expressed interest in the partnership, stressing its potential to bring athlete stories to life through new-age technology. She said in a statement, “This collaboration is more than just a sponsorship; it’s a powerful alliance that brings together the best of technology and sports.” She also added, “By working with Google and NBCUniversal, we are ensuring that our athletes’ stories are told in the most dynamic and engaging ways possible.” Marvin Chow, Google’s vice president of marketing, said the collaboration “provides an incredible stage to demonstrate how Google’s everyday products, like Search and Maps, along with innovations like Gemini, can help fans explore, learn, and connect with the Games.” Furthermore, this collaboration rightfully involves AI integrations in diverse channels. AI-generated blurbs will assist viewers with a clear understanding of the Olympics’ ins and outs, clarifying certain event rules. According to Reuters, as of now, NBCU’s production team will use this tool and commentators during coverage and extend to social platforms. The companies said comedian Leslie Jones, who will serve as a commentator in Paris, will use Google's Gemini AI model to learn new sports and entertain viewers. In addition to that, Google and NBCU will also use Google Lens, Circle to Search, Immersive View in Google Maps, and Gemini to support viewers find Paris city , home to the 2024 Games. #Google #AI #Olympics2024 #NBCU #TeamUSA #TechSponsorship #AICoverage #OlympicGames #SportsTech #InnovationInSports #GeminiAI #Reuters #Magicminds #MagicmindsBlogs #ParisOlympic

Happy Friday! This week's BASELine is now LIVE, featuring a roundup of the week's news, insights and innovation from across the category, with this week's special Big Question coming from Olivia Dean, Head of Marketing at England Netball. Read now: https://lnkd.in/eXMWSmCs We asked Olivia - Following a 'Summer of Sport', including Wimbledon, The Euros, and the Olympic & Paralympic Games, how do you think audiences have adapted to new ways to consume sport, and what are your predictions for what comes next in sports viewership? She said: "It's been a fantastic summer for sport so far with live TV viewing still proving incredibly popular, particularly with older audiences. There has been a huge rise in demand for shorter-form content; highlight clips and reels across social platforms and news websites have flooded algorithms and showcased the unmissable moments. For the Olympics & Paralympics, the 'spectacle' of the games is the leading driver for viewership which is well-suited to social, and I see these viewing habits continuing as sports fans look to consume the stand-out moments when suits them best." Elsewhere, we shared the news that members of the Creators' Rights Alliance have demanded 'transparency' with regards to Artificial Intelligence in an open letter to tech majors. Please click the link below to subscribe if you haven't already, and get our curated weekly roundup of industry news, insights and resources each Friday morning: https://lnkd.in/e8V-x6Eb

I have been watching my fair share of the 2024 Olympics in Paris. I find myself on Google at least once a day checking in on the current medal count. ?????? With the help of Domo.AI, Domo has built an interactive app to explore and discover stats and #data from past Olympic games. Dive into past medal counts, filter by year, athletes, and countries, and find the stories behind the numbers, including the ongoing #Paris2024Games. Check out the interactive #dashboards: https://okt.to/oTg9uE

Today, NBC announced a groundbreaking development in sports broadcasting: an AI clone of legendary sports announcer Al Michaels’s voice will deliver daily recaps of the Summer Games in Paris on its streaming platform, #Peacock. The feature, “Your Daily Olympic Recap on Peacock,” will provide personalized highlights to millions of viewers, narrated by Michaels's AI voice. The technology recreates Michaels’s unique delivery, capturing his intonations and verbal nuances. Initially skeptical, Michaels was astonished by the AI’s accuracy, describing it as “almost 2% off perfect.” This represents a fascinating leap forward in sports broadcasting, showcasing AI's potential to enhance our viewing experiences. It also marks a significant shift in how we watch sports, with updates tailored to individual viewers based on their preferences and viewing habits. It's exciting to see how companies like NBC are leveraging new technologies to enrich the sports-watching experience. However, this innovation also raises ethical concerns, including the challenge of distinguishing between content created by humans and AI. Michaels approved the use of his voice, but the move prompts a broader discussion on the implications of AI in media. It's a bold step by Peacock, blending AI with sports broadcasting in an unprecedented way. Do you like this idea? Any predictions on how else we might see advanced technologies used during the games this year? https://lnkd.in/gPurGpD5