Infolinks Media的动态

Transcript

Curation is really the ability to distill down a huge amount of inventory into a digestible, understandable, targetable amount of inventory that an advertiser would really want to target and would want to reach their audience. So we've spent the first, you know, half, maybe 3/4 of programmatic creating trillions and trillions and trillions of ad requests. There's so much haystack that you can almost not see the needles. And so curation. Come along because you need to pair that down and find the needles in the haystack. And so curation is just an outcrop of the fact that it's gotten so big. Advertisers need assistance. The the ecosystem needs assistance to curate down what is the good stuff or the stuff that the advertisers really need to reach.