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Singaporean flexitarians | Seeking to reduce meat intake Amid rising anxiety over the environmental and health impacts of meat production, a growing wave of consumers is embracing a ‘flexitarian’ diet—a middle ground that scales back but doesn't entirely cut out meat consumption. While campaigns like ‘Meat-Free Mondays’ have gained traction, the deeper drivers behind this dietary shift remain elusive. “Flexitarians are often seen as one homogenous group of consumers, hence we sought to identify subgroups of flexitarian consumers with different underlying psychological traits or motivations,” said Amanda Lim, a Senior Research Officer at A*STAR’s Singapore Institute of Food and Biotechnology Innovation (SIFBI). Lim worked alongside Florence Sheen and Ciarán Forde, formerly of SIFBI’s Clinical Nutrition Research Centre, to survey 650 Singaporean flexitarians and delve deeper into their attitudes towards reducing meat consumption..... https://bit.ly/4g1Jqee #SIBFI Singapore Institute of Food & Biotechnology Innovation A*STAR - Agency for Science, Technology and Research #Singapore #Research #Flexitarians #AlternateDiet #SoutheastAsia

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