Infillion的动态

Vernacular Language Campaign Strategies and Guidance Are you looking to connect with your audience on a deeper level? Discover the power of vernacular language campaigns! In this video, we explore proven strategies to effectively engage with regional audiences by using their native languages. From understanding cultural nuances to leveraging localized content, we'll guide you through the best practices for creating impactful campaigns that resonate with your target market. Whether you're a marketer, entrepreneur, or content creator, these insights will help you boost your brand's visibility and relevance. #Vernacularcampaign ##Vernacularads #Vernacularstrategies #Vernacularlanguage

Ad production at scale? It's a different game. ?? It isn't just about doubling your efforts. It's about smart, seamless teamwork and smooth processes. Here's how to do it right: ? Space for collaboration Your team and the client's team need a common workspace to connect well. This shared space is crucial for quick communication and coordination. ? Clear process Everyone should know their part: how to add tasks, where to leave feedback, whom to contact, and where to look. A clear process eliminates confusion and keeps the workflow smooth. ? Be ready to handle volume We're talking hundreds, even thousands of ads, spanning various sizes, formats, and types. The volume can be overwhelming, but with the right approach, it's manageable. ? Be ready for multiple languages Ensuring translators know where to leave their feedback is key to maintaining ad quality across markets. From 2 to 16 languages, managing translations and all the feedback is part of the game. ? A well-oiled team Your team should operate like a well-oiled machine, with everyone clear on their responsibilities and how to execute tasks efficiently. ? Leverage tools and semi-automation Begin using creative automation, data feeds, scripts, and tried-and-tested methods. These tools are your best friends in producing static and video ads in bulk without sacrificing quality or time. These strategies empower us to serve fast-moving and unicorn ?? companies, enabling the production of digital display ads at an unprecedented scale, cost, and time. #displayadproduction #adguns #howto #displayads #bannerads #socialvideos ----- Repost if you believe this one is useful! ?? Likes and follows - thank you, ladies and gentlemen ??

Expand AD audiences with Easier-to-Understand AD?? #Innovation in AD Research #E2U New audiences other than the blind could benefit from easier to hear and understand audio description: the elderly, children, people with learning and reading difficulties, non-native speakers, people with limited literacy.? In fact, AD has proven collateral benefits in: Learning content and languages, Increasing end-user attention and comprehension. Easy-to-understand AD (or E2U) prioritizes cognitive accessibility and focuses on avoiding overload and loss of coherence in descriptions. Its purpose is to: - facilitate information processing and improve the cognitive accessibility of texts.? - Provide high quality, personalized, easy-to-hear and enhanced audio description to provide the end-user with a high quality service that meets their needs and expectations. So, how to create an easier AD? E2U AD guidelines are based on four types of guidelines: AD and Easy-to-read guidelines, W3C and Sound mixing guidelines. ?Step 1: Think before writing? Identify inaccessible or challenging content for the audiences. Consider all paratextual, linguistic, and global recommendations to ensure robust content coherence and operability in AD service-related. Explain the purpose of a service so that users can benefit from personalization options. ?Step 2. Writing an easy-to-understand script Text elaboration → Key words: Repetition + Explicitness. Repeat important Info, explain the subject, explain difficult words, and use examples to explain things.? Be sure to explicit the setting or changes in the spatio-temporal setting; Give only important information; "Anchoring" elements : Important info may be repeated vocally in AD; less important info may be excluded to avoid cognitive overload. Text Simplification → Complexity Reduction Syntax: No relative clauses, only short sentences; positive sentences; no passive;? logical and chronological order? Group information related to the same topic? Use pronouns only when the subject is clear Words:? Easy to understand and pronounce? Use familiar words (no figurative or technical) Refer to the same thing coherently No foreign words,? Avoid metaphors, irony, proverbs and idioms. Avoid words that do not clearly identify a concept Avoid abbreviations; Morphology: varies according to the language (eg. German: no genitive, pr?teritum or subjunctive; Spanish: no progressive or verbal periphrases)? ?Step 3. Review with a blind or visually impaired person To improve the understanding and reception of E2U AD, you should:? - Use clear, high-quality sound, good volume, and avoid interference or background noise to improve text segmentation and lexical understanding.? - Voice: clear, no accent, focus on pronunciation and clear articulation - Include pauses to allow for emotion to be perceived and use a steady motion. Creating E2U AD seems like a real challenge to me. What do you think about it??

If you don’t keep local cultural complexities in mind when #marketing to a new audience, you could risk offending, confusing, or emotionally detaching yourself from them. Fortunately, there's a better way to drive traffic and conversions in new local markets. Learn how marketing translation services help brands reach worldwide audiences from Smartling's recent blog post ?? #GlobalMarketing #Branding #Translation #Marketing

If you don’t keep local cultural complexities in mind when #marketing to a new audience, you could risk offending, confusing, or emotionally detaching yourself from them. Fortunately, there's a better way to drive traffic and conversions in new local markets. Learn how marketing translation services help brands reach worldwide audiences from Smartling's recent blog post ?? #GlobalMarketing #Branding #Translation #Marketing

If you don’t keep local cultural complexities in mind when #marketing to a new audience, you could risk offending, confusing, or emotionally detaching yourself from them. Fortunately, there's a better way to drive traffic and conversions in new local markets. Learn how marketing translation services help brands reach worldwide audiences from Smartling's recent blog post ?? #GlobalMarketing #Branding #Translation #Marketing

Did you know that 64% of consumers are more likely to trust a brand that represents their culture in its communications? For global brands, ensuring that your visuals connect with diverse audiences is crucial. However, international brands often encounter challenges when localizing their visuals without expert localization knowledge: ? delayed delivery ? inconsistent formats ? culturally irrelevant messaging At Datawords Group, we have ?super? local teams in each country that expertly manage translation, visual, and audio adaptations across all touchpoints. Our approach ensures 95% asset adoption worldwide, respecting cultural nuances and maximizing impact. #CulturalIntelligence #GlobalMarketing #LocalExpertise #VisualMarketing #International

?? In today’s globally connected marketplace, speaking your customer's language is more crucial than ever. This blog post explores why multilingual voiceovers are not just an add-on, but a necessity for brands looking to make a genuine impact on the international stage. ??? Dive into the insights and learn how leveraging diverse linguistic talents can elevate your brand’s reach and resonance across borders. ?? https://lnkd.in/dJNdiJ6M #GlobalMarketing #VoiceOvers #Multilingual #BrandReach #MarketingStrategy

Language gatekeeping sucks! Brand voice is important. But when complexity and a need to set yourself apart gets in the way of clear communication, it's a major turn-off for users. Here's why ditching the language gatekeeping is a win for product marketers: ?? Accessibility: We want everyone to understand and love our products, not just a few who speak "perfect" jargon. ? ?? Innovation: Language evolves! Stifling creativity with gatekeeping shuts down new ways of describing experiences. ?? Communication: Let's focus on what matters - getting users to understand the value of our product quickly and easily. The tone of voice matters, but complexity does not. Depending on your target audience, your brand can shine through with a friendly, professional, or humorous approach. But ditch the jargon and convoluted sentences. —---- How do you ensure clear communication in your content? #Productmarketing #messaging #beyondhype