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The 2024 election may be shaking up the ad landscape, but there’s a game-changer that non-political brands need to leverage: Connected TV. ?? With $12.3 billion in political ad spending flooding all kinds of ad channels, the holiday marketing season is at risk of getting drowned out. But here’s the good news — CTV gives brands the power to cut through the noise and drive real results. Our latest blog debunks myths about political ad impact on CTV and reveals actionable strategies to keep your campaigns visible and effective during the election craze (and beyond). Check it out: https://hubs.la/Q02Tzgr_0

????? Political Ad Spending: The 2024 Landscape ???? Did you know? Political ads will make up 11.7% of US linear TV ad spend and 5.4% of CTV ad spend in 2024. But there's more: ?? Total political ad spend could reach a staggering $12 billion this election cycle! ?? CTV is the rising star, with political spending expected to hit $1.34 billion ?? Digital channels will attract $3.46 billion, a 156% increase from 2020 ?? 76% of presidential campaign budgets focus on just six swing states ?? What does this mean for you? ?? Expect a flood of political ads, especially if you're in a battleground state. ?? CTV viewers might see more targeted political messages. ?? Non-political advertisers are adapting strategies to compete for ad space. ?? Dive deeper into how political ad spending is reshaping the media landscape. ?? Read our all slides to understand the impact on voters, and the future of advertising! #US #USElections #USPolitics #PoliticsAdvertising #PoliticalAdSpend2024

?? From mobile to advanced TV, digital audio to social media, voters are consuming content like never before. Understanding and adapting to the digital habits of 2024’s voters ensures that political messages are not just seen but felt in an increasingly crowded digital space. Check our blog to explore the seismic shifts reshaping the political ad arena?? https://lnkd.in/dABPkksm #politicalads #politicaladvertising #consumertrends

With the September presidential debate just around the corner, political ad spending in 2024 is setting records, already 35% higher in Q2 compared to the 2020 election cycle. Three points to consider ahead of the debate: ? 1. CTV is gaining popularity. Connected TV (CTV) is becoming a key channel for reaching swing voters, especially in local and statewide elections. 2. There is a growing shift toward digital channels. 10.5% of all presidential ad spending in 2024 was already directed towards digital, and projections indicate this could rise to 28% by the election, with CTV absorbing 45% of that digital political ad spend. 3. Political ad spending will continue to climb. A large portion of political ad spending is expected to be concentrated in the final weeks before the election, with CTV playing an increasingly critical role. With the debate setting the stage for the final weeks of the election, now is the time to optimize your ad strategy and engage voters where it matters most. Experian’s 240+ politically relevant syndicated audiences give advertisers the power to connect with the right voters as the election season intensifies. Our political audiences are available for activation on-the-shelf of the leading demand, supply, and TV platforms.? Download our political audience guide to access our audience recommendations for political campaign targeting. Download your copy here: https://lnkd.in/g2f6YggP Read more about the recent changes in political ad spending from Digiday here: https://lnkd.in/dXJ5kXsn #PoliticalCampaigns #AudienceTargeting #MarketingStrategy #MediaBuying

In the dynamic world of advertising, two trends are emerging: the growth of social video and the rise of connected TV (#CTV) advertising. Last week we discussed the momentum behind social video, projected to surge by 20% annually, surpassing CTV's 12% growth. As the upcoming November election draws near, political advertising strategies are transforming with a lack of trust in social media and a significant increase in spending on CTV to account for 45% of digital advertising expenditure in this election cycle. #digitalmedia #socialvideo #TVadvertising #election2024 #CTV

Gearing up for 2024, radio's political ad revenue is set to rise by 16%! AM/FM reach is paying off, traditional media still dominates the ad market. Tune in to witness the power of radio advertising! #RadioAdvertising #PoliticalAds

?? Political Ad Spending Estimated to Soar to $10.7B for 2024 Election Cycle! ?? According to a recent analysis by AdImpact, political ad spending during the 2024 election cycle in the United States is projected to reach a staggering $10.7 billion! This is a 19% increase compared to the $9 billion spent during the 2020 cycle. Here's the breakdown of the estimated Spending: ?? $5.35 billion on broadcast television ads ?? $1.9 billion on cable ?? $1.5 billion on connected TV (CTV) ?? $381 million on radio ?? $309 million on network cable ?? $102 million on satellite AdImpact's latest Political Projections Report also highlighted that they tracked over 7,400 unique political TV ads through June 30, marking a significant increase compared to the same period in previous election cycles. The 2024 election is shaping up to be one of the most expensive in history, underscoring the intensity of the upcoming races and the critical role of advertising in influencing voter opinions and decisions. ?? Key Insights: Record-breaking Spending: $10.7B projected for 2024. Diverse Advertising Mediums: Major investments across broadcast TV, cable, CTV, radio, network cable, and satellite. Increased Digital Ad Spending: Digital platforms are increasingly important in political campaigns. As we approach the 2024 election, the escalating ad spending underscores the fierce competition and strategic efforts by political campaigns to capture voter attention across multiple platforms. #Election2024 #PoliticalAds #AdSpending #DigitalMarketing #BroadcastTV #CTV #AdImpact #MarketingTrends #PoliticalCampaigns

An interesting analysis of political CTV ad attention from TVision, which uses panels to measure eyes-on-screen and in-room presence. A few insights that jumped out for me and I think are relevant for media planners to be thinking about: ↘ Political ads drew more attention than other ads viewed on CTV. This cuts against what we hear regularly about voters tuning out political ads. There's a difference between being turned off and tuning out. Political ads are often highly relevant to the viewer, so if attention is there then the advertiser's task is to deliver content that doesn't turn off voters. ↘ The age dynamics were unsurprising but stark. Generally, the older you are the more likely you are to pay attention to political ads on CTV. It would be interesting to look at the likelihood of the 18-24 cohort to tune out on other platforms to determine if this is a universal blockage or if it varies from one place to the next. My hunch is that it varies based on where and how the message is being delivered. ↘ The dynamic they call out with Republicans being more likely to pay attention to political ads than Democrats is most likely a byproduct of this study being done right when the Republican presidential primary was taking place. It will be interesting to see how this shifts over time.

Great interview with Ad Age and LG Ad Solutions, Keith E. Norman on how CTV is changing the game for political marketers this election cycle. One of my favorite benefits Keith touches on in the interview is that CTV allows for zip code targeting, which ensures that the political ads voters are seeing are for their specific zip code and not the larger DMA a traditional broadcaster has. For us voters this means we are more likely to only see political ads that are more relevant to us. Definitely worth a watch, especially as the elections heat up. ?? https://lnkd.in/e7D4vThD

?? Just in! As the U.S. election approaches, political advertisers are shifting their focus to Connected TV (CTV) due to growing mistrust of social media. ????? According to a recent report from Insider Intelligence, political ad buys on CTV have a projected increase to 45% of digital advertising spend this election cycle. This shift is driven by concerns over misinformation and Americans' declining trust in social media platforms. Another survey conducted by LoopMe revealed that receptivity to political ads is higher on CTV compared to social media platforms. While traditional media still is the bulk of political ad spending, digital channels, particularly CTV, continue to grow as more people cut the cord and young Americans raised with internet access become voters. Advertising on streaming platforms allows campaigns to reach younger voters, employ more targeted approaches, and engage and motivate potential voters. Simply put, CTV creates a controlled environment that allows campaigns can target the right audiences and ensure their messages are seen. Read more here: https://lnkd.in/erXr2ymM Source: The Current Author: Michelle Castillo