Index Exchange的动态

Transcript

Carriage agreements and inventory splits make transparency in streaming TV all the more important. With multiple ways to access inventory, buyers need to understand both the audience that they're reaching and the content into which their ads will serve. This is critical for managing ad duplication, frequency, brand suitability, measurement, and optimization. However, carriage agreements and programmatic streaming may include restrictions around what digital signals, such as identifiers or content data, distributors may or may not share within an opportunity. For example, a device manufacturer may restrict app owners from using addressable identifiers, such as the device's IP address or the identifier for advertising, known as IFA, even when the consumer consented for such information to be used. Without these identifiers, buyers may not be able to optimize for the audience they want to reach.