Indellia的动态

There are a lot of takes going on right now around Amazon's Retail Ad Service announcement during CES this week. It is huge news and it will have immediate and lasting impact as it rolls out more and more. But Mike Feldman's take here is my favorite so far because it points out two main things. 1. Amazon is always ahead of the curve and breaking down silos is one of their strongest capabilities. Opening these services up across marketplaces is going to jettison RMN spend (even more) across all marketplaces, not just those with their walled gardens established. 2. Amazon gets even more data. They will then turn this into their own insights and further advance their capabilities. Mike's last question is poignant because it will be on the backs of the other retailers this service will succeed, and maybe they won't play ball?

Wait, what!? Amazon just announced something ?????? at CES: ?????? ???????????? ???????????? ???? ??????????????. Here's what this means for the future of retail ?? ????????? ???????? ??????????????: Amazon isn’t just doubling down on advertising—it’s reshaping the entire retail ecosystem. With this move, Amazon Ads is essentially offering its two decades of ad tech expertise as a service. Think of it as SaaS on steroids for retail marketplaces. ?? ???? ????????: Amazon is moving beyond being “just” a retailer or marketplace—it’s solidifying itself as the infrastructure for the future of retail advertising. Here’s the play: 1?? ?????????? ?????? ??????????????????: Any online store can now use Amazon’s proven ad tech to make their platforms stickier and drive purchases with hyper-relevant ads. 2?? ?????????? ?????? ??????????????????????: Brands already using Amazon Ads can seamlessly extend campaigns across other retailers’ platforms without additional effort—more reach, same tools. 3?? ???????????? ???????? ???????????? ??????:?Whether you’re buying from Amazon or not, their tech becomes the engine behind your experience, funneling revenue back to them. ????????? ???????? ???? ????????????: ?? Amazon is monetizing its?expertise,?selling infrastructure instead of just products ?? It’s creating a new revenue stream by being the backbone of retailer advertising while still dominating its own marketplace. ?? Retailers get a win by improving ad performance, but they also risk deepening their dependency on Amazon. ?? ????????’?? ????????? This might be the beginning of "Retail-ads-as-Services" (RaaS?), where Amazon becomes the backbone not just for ads, but logistics, payments, and more. Will retailers actually embrace this or continue to operate out of a fear of Amazon. What do you think—brilliant strategy or overreach? Drop your thoughts below ??

?? ???????????????? ????????: ???????????? ?????? ???????????????????? ??????????-???????????????? ?????????????????? ???????????????? (?????????????????? ???? ????????)?? Amazon has launched a major update that will revolutionise how brands approach advertising. The new feature, currently in beta in the US, enables brands to run Sponsored Product campaigns extending beyond Amazon. This means your ads can appear on other retailer websites while still being managed through Amazon’s Ads dashboard. This opens up new opportunities for visibility while keeping the campaign management process familiar and streamlined through Amazon. ????????’?? ???????? ???????? ?????? ?????????????????????? ?????????? ?????? ????????????: ?? ???????????????? ??????????: You can now extend your Sponsored Product campaigns beyond Amazon, displaying ads on other retail sites, all while managing everything through the Amazon Ads dashboard. This is a big move towards Amazon becoming a one-stop-shop for retail advertising. ?? ?????????????????????? ???????????????? ????????????????????: Even though your ads will appear across multiple retailer sites, you'll still have full control from Amazon’s familiar interface. It's easy to manage campaigns, and your ads will maintain consistent performance tracking. We’re particularly excited about this for our clients in the US, as it offers a unique way to expand their advertising strategy. The next step is to see how this will roll out here in the UK, but we’re confident this will be a significant shift in retail advertising once it is fully available. As Amazon continues to enhance its advertising solutions, brands that get in early will undoubtedly have an edge. We’re eagerly awaiting full availability to see how this can drive greater results for our US and UK clients. At Market Rocket, we’re always ahead of the curve with Amazon advertising. Our team is ready to help you leverage new opportunities like Cross-Retailer Sponsored Products to boost your reach and drive results. Contact us to ensure your campaigns are optimised for maximum impact across Amazon and beyond. ?? ??????????????: ????????????@????????????????????????.????.???? #AmazonAdvertising #CrossRetailerAds #BetaTesting #RetailAdvertising #AmazonAds #MarketingStrategy #DigitalGrowth #AmazonUS #AmazonUK

Plans to simplify Amazon Ads for SMBs are afoot - find out more in our latest mini blog, plus… ??? How to turn a bad Amazon review into an opportunity for improvement? Our brilliant Account Director Becca Woollin explains all… ?? In-house vs Agency vs AVS - What’s the right approach for your brand? Our upcoming Expert webinar* is here to help Vendor and Seller brands pin down the right path - we’ve got all the details and signup links you need… ??? And as Amazon announce the launch of a discount storefront in the US, designed to take on Temu and Shein, we look at the implications for Sellers and offer top tips on how to come out on top. Tap the link for more! https://lnkd.in/gpj6wMze * Save the date! Thursday 25th of July, 10am - hope to see you there #ventureforge #amazonexperts? #amazonseller #amazonvendor #amazonads #amazongrowth

Good news to see that Amazon is planning to simplify Ads for SMBs - but for those who remain mystified, our award-winning experts are here to help! Advertising on the marketplace is your key to driving profitability, visibility, sales and growth - but we know it can seem like a minefield to many. That’s why we created the best Amazon Ads team around - powered by years of expertise, experience of planning and implementing award-winning campaigns (including the EMEA Challenger award, no less) and our very own smart-ad tech, they’ve got everything you need to drive your growth to all-new heights. Drop me a DM for more… #ventureforge #amazonexperts #amazonvendors #amazonsuccess #amazonads #amazonppc

Are you overlooking Amazon search advertising? A large portion of the top 10,000 brands on Amazon are significantly under-investing in Amazon search advertising. Our recent analysis reveals that, for more than 100 of the top 10,000 brands, a 10% increase in Paid SOV correlates with a more than 10% increase in that brand’s market share on Amazon US. Discover the brands with the most untapped potential below, and explore the complete analysis in the comments to uncover which brands might be over-investing.?? #amazonadvertising #ecommerce #marketshare

Amazon's eCommerce Advertising Business Sees 19% Growth in Q3 Amazon's online advertising business jumped 19% year-over-year to $14.3 billion in the third quarter. This significant growth is a testament to the company's dominance in the eCommerce space. As eCommerce continues to grow, Amazon's advertising business is a key driver of revenue. With its vast user base and robust advertising platform, Amazon is well-positioned to capitalize on the increasing demand for online advertising. Purple Cow Services can help you tap into Amazon's vast advertising opportunities. Our team of experts can help you create effective ad campaigns that drive real results. Website: www.purplecowservices.com eMail ID: [email protected] Mobile: +1 (914) 977 5459 #eCommerce #DigitalMarketing #Amazon #Advertising #Growth #Revenue #PurpleCowServices #MUB #PCIS #PurpleCow

?? Amazon is hard. I mean REALLY hard… It largely falls into 4 categories: Complexity, Challenge, Competition and Change. COMPLEXITY In order to manage the billions of products listed on Amazon, complexity is inherent in the system. From catalog browse note IDs, to advanced advertising strategies, the level of sophistication has grown exponentially, and requires a “masters degree” in each area to be successful. CHALLENGE as we like to say, there are over 180 things you have to do on Amazon in order to be successful, and you have to do all of them RIGHT. A small mistake can you get your ASINs suppressed, waste thousands in ad spend, or result in thousands of customers getting the wrong product. COMPETITION In addition to the internal challenges you face, there are also external challenges of competitors, copycats, knock-offs, and counterfeiters to deal with. No name brands that ride the ranks quickly and aggressively begin to eat into your market share. In addition to all of that, everything at Amazon is constantly changing… CHANGE With an ongoing culture of innovation, Amazon never ceases to implement changes across their system, tools, and policies. This means you have to keep up-to-date with every change, from user interfaces (where do I find that) to process (flat file templates) to new opportunities (the 5 advertising changes that rolled out this week.) Amazon is no longer a game you on your own and expect to win. It requires a comprehensive assembly of team, technology and ever-evolving playbooks to navigate the internal and external challenges that brand face. That’s why we at Avenue7Media work on your behalf as your fully outsourced Amazon Dept, giving you all of the benefits at a fraction of the cost, so you can focus on building your brand. Want to learn more? Reach out to schedule a discovery call and learn how we can help you out-perform your category on Amazon… ??

Amazon's eCommerce Advertising Business Sees 19% Growth in Q3 Amazon's online advertising business jumped 19% year-over-year to $14.3 billion in the third quarter. This significant growth is a testament to the company's dominance in the eCommerce space. As eCommerce continues to grow, Amazon's advertising business is a key driver of revenue. With its vast user base and robust advertising platform, Amazon is well-positioned to capitalize on the increasing demand for online advertising. Purple Cow Services can help you tap into Amazon's vast advertising opportunities. Our team of experts can help you create effective ad campaigns that drive real results. Website: www.purplecowservices.com eMail ID: [email protected] Mobile: +1 (914) 977 5459 #eCommerce #DigitalMarketing #Amazon #Advertising #Growth #Revenue #PurpleCowServices #MUB #PCIS #PurpleCow

Amazon uses an auction-based system that allows advertisers to place bids for their ads to display to shoppers based on search and shopping behaviors exhibited by Amazon shoppers. Advertisers pay for the bids when shoppers click on their ads. This is known as cost-per-click (CPC) advertising. (unless in exceptional cases of Sponsored Display or DSP where a CPM model is also possible). Understanding Bid Strategy: Bid strategy determines your campaign's preset behavior when placing bids on target keywords, products, or brands. For most campaign types, Amazon offers?3 general types?of bidding strategies on Amazon. ‘Dynamic Down Only’ Bidding? ‘Dynamic Up and Down’ Bids? ‘Fixed’ Bids ?? ‘Dynamic Down Only’ Bidding: -?This means your bid is what you said it is…until Amazon’s algorithm detects based on a variety of data points that you may be less likely to convert for a given ad (for example, a less relevant search query, or a placement that doesn’t historically perform well for your products or products like yours, etc.). In this case, you allow Amazon to lower your bid in real-time, to keep you from overbidding on low value or low relevancy traffic. ?? ‘Dynamic Up and Down’ Bids: -?This is generally considered the most aggressive form of bid strategy. This means you give Amazon permission to automatically lower your bid for lower conversion traffic (the same as down only), but now additionally, you also give Amazon built-in permission to raise your target bid in real-time, when the data indicates that you may have an increased chance of conversion/sale. It can up your bid by as much as 100% (2x your actual bid). So in this case a $1.50 bid can be a $3.00 bid or a $.02 bid (Amazon minimum bid). ?? ‘Fixed’ Bids: As the name suggests, the bid is?fixed,?meaning the value of the bid doesn't change for any reason. What you see is what you get. A $1.50 bid is a $1.50 bid. When is the best time to use each bid strategy? Which strategy should you choose? ? ? ? #AmazonPPC #BiddingStrategies #CostPerClick #FixedBids #DynamicBids #AmazonAdvertising #PPC #AdCampaigns #Marketing #Ecommerce #TrafficBoost #ConversionOptimization