ideamensch的动态

Is (AI)ppraisal redefining performance marketing for brands in the digital era? #BrandWagon #AI #artificialintelligence #marketing #performancemarketing #digitalmarketing #media #digital

Marketing attribution remains a key challenge, especially in multifamily and senior living. The good news is that AI offers new possibilities in helping optimize marketing decisions. But the question remains: how can marketers use it to make smarter, data-driven decisions? ?? Check out our blog, where Chief Analytics Officer Martin Stein explores the future of AI-powered attribution and the innovations reshaping marketing performance. ??

AI-powered predictive analytics is transforming marketing for the better. Gone are the days of one-size-fits-all marketing. With AI, you can now predict what your customers want before they even know it themselves. This means more relevant ads, higher engagement, and better ROI. But how exactly do you achieve this? Snowplow's Adrianna Shukla explores how the combination of Snowplow data and Google's Smart Bidding can supercharge your marketing ROI. ?? https://lnkd.in/eZWj-pPQ #AIMarketing #PredictiveAnalytics #PersonalizedCampaigns #MarketingInnovation

We're thrilled to share the latest insights from our CEO and Founder, Sergio Alvarez, who continues to push the boundaries in performance marketing and digital attribution. In a recent interview, Sergio discusses how data-driven strategies are revolutionizing the marketing landscape, allowing brands to achieve unprecedented levels of efficiency and effectiveness. At Ai Media Group, we’re proud to lead the charge in this data-centric era, leveraging our proprietary software to deliver comprehensive marketing solutions that maximize every dollar spent. Under Sergio’s visionary leadership, we've built a culture of innovation and dedication, empowering our clients to reach their full potential. Check out the article and learn how we're transforming the future of marketing! ?? #PerformanceMarketing #DigitalAttribution #Innovation #MarketingStrategy #AiMediaGroup https://lnkd.in/eCquBGdG

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between?MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform?DAIVID ??. https://lnkd.in/erCtptRm #AI #Analytics #Creative #Marketing

Make 2025 your year for AI-powered marketing success ? AI is supercharging marketing, with leading AI marketers reporting 60% higher revenue growth. But AI is only as good as the data that powers it. Our data foundations guide will help you make decisions with confidence and deliver long-term performance for your business. Here are three steps to get your data foundations in place: Step 1: Invest in your infrastructure ? Implement Google Tag Manager to capture valuable insights and understand consumer behavior. https://goo.gle/3E7lE2h ? Create a strong framework for users’ consent with consent mode. https://goo.gle/40KnMWd ? Link your Google Ads account to your Google Analytics property to see the full customer cycle. https://goo.gle/4gbwBNm ? Set up enhanced conversions to improve your measurement. https://goo.gle/4h8jRsj Step 2: Measure with accuracy ? Confidently measure across multiple domains with cross-domain linking. https://goo.gle/3Ea8xxf ? Create Google Ads conversions based on key events in Google Analytics to optimize bidding. https://goo.gle/4hsoYDn Step 3: Engage with your ideal audience ? Use Customer Match to re-engage valuable customers. https://goo.gle/4auXrPs ? Adopt optimized targeting to reach the right people at the right time. https://goo.gle/4hrCreH ? Explore Performance Max to find and connect with new customers. https://goo.gle/3C9rRKs ? Export Google Analytics audiences to Google Ads to activate your data. https://goo.gle/4htjdFl ? Try Google-engaged audiences to reach high-intent users who visited your website. https://goo.gle/40uws1V Bonus step: Stay up to date ? Save this post and revisit our data foundations guide regularly for the latest recommendations. https://goo.gle/4hvY4dY

AI is transforming the way we approach marketing, especially in paid search!Accurate data is key to making the most of these powerful tools. Google Ads’ guide is a must-read for building strong data foundations and achieving long-term success in 2025 and beyond. Let’s make smarter decisions, together!

Discover how artificial intelligence is revolutionizing digital marketing from Inc42 Media. From chatbots to predictive analytics, learn how AI can help you stay ahead of the competition. #AIMarketing #DigitalMarketing https://bit.ly/3WmN37h

2025 will be about smarter measurement and bigger business impact... ? Triangulated media measurement will be the foundation of budget optimization ? Multi-KPI Testing will be a must-have for best-in-class marketers ? AI will continue make systems smarter, sharper, and more actionable ? Incrementality testing will be essential for calibrating Media Mix Models Ready to future-proof your strategy? ?? See what our experts have to say about what’s headed our way in 2025!?https://lnkd.in/gk2yKbyY

Mastering Google Ads in 2025: Insights and Best Practices - NewsBreak: Over-Reliance on Automation: Combine AI efficiency with human oversight to ensure data quality and strategic alignment. Targeting Errors: Avoid?...