They’re just words, right? Wrong! Turns out language can be pretty powerful in shaping public opinion & decision making. When it comes to plastics & packaging, the words we use shape our thoughts, emotions, and actions. On this month’s episode of the Crazy About Packaging podcast, the CAP Pack interviews Professor Joanna Gavins from The University of Sheffield to discuss the “Many Happy Returns” project in which the research team analyzed 4.5 million words from consumers, brands, and policymakers to understand how different groups talk about plastics. Listen to the CAP Pack’s interview with Professor Joanna Gavins to learn about the findings of the study: https://hubs.ly/Q03bGQ-v0
