Iced Media的动态

Four years ago when Iced Media began advertising on TikTok, Maliq Hill?was a Brand Partnerships Manager and our first contact at the fledgling platform. In that time he’s risen to Head of Industry, Beauty and has remained one of our most supportive partners on this journey to become a TikTok for Business Marketing Partner and TikTok Shop Partner. Sochima Mbadugha, VP Strategy at Topicals, is a new partner and one of the earliest champions of our latest venture, Haut Drops. It was a dream to speak at my first Glossy Beauty and Wellness Summit with these brilliant and talented marketers and friends who have been champions of my ideas and my career. How did I get so lucky? We spoke about the future of TikTok Shop as a business accelerator with unlimited potential for real sales growth. For anyone who didn’t make it to Napa, I’ve listed the takeaways below. Thank you to Jill Manoff, Shambry McGee and the Glossy team for bringing my vision for this panel to life. Thanks to my team Iced Media, especially Ashley Banks and Carson Ward. Thanks to Jillian Straus and Nathalie Banker for helping me look and sound like a pro. Thanks to the beauty friends and family, new and old, who made this trip so special. Top 3 Takeaways: ?? Media is the number one lever to scale fast on TikTok Shop, invest big and early ?? Merchandising is the most overlooked opportunity by brands; differentiate your product assortment from what you offer in other retailer channels ?? Go big Cyber Week or you'll risk getting left behind Bonus: ?? TikTok Shop is a win for consumers, brands and retailers alike. Expect a halo effect at your other retail channels when you invest in TikTok Shop