Ibizz World的动态

?? Watch now: https://lnkd.in/gmHz7PSc The Cola War in India is heating up! ?? Campa Cola is challenging giants like Pepsi and Coca-Cola by offering bottles at unbelievably low prices. How is this shaking up the market? Find out in this Hindi video! ?? #CampaCola #Pepsi #CocaCola #ColaWars #IndianMarket #YouTubeHindi #InformativeContent

DIAGEO India, one of the country’s leading alcohol beverage company, has announced their launch of Godawan Estuary Premium Water, in collaboration with Estuary Water. #retail #market #business #news #update #beverage #water #collaboration BY -?Nusra Kalim, Deputy Features Editor, RestaurantIndia.in Read more: https://lnkd.in/gQMN-HHX Vikram Damodaran, Chief Innovation Officer of Diageo India Devashish Kamdar, Founder of ESTUARY BLENDING WATER

?? Guess who's back to shake up the soda scene? Campa Cola! After over a decade, Campa Cola, once the pride of India’s beverage scene, is making a comeback. Originally a symbol of Indian ingenuity during the 1970s and 80s, Campa Cola lost ground as global giants like Coca-Cola and Pepsi re-entered India. Today, Reliance is reviving this legacy brand, offering familiar flavors of cola, lemon, and orange, and appealing to both nostalgic fans and younger generations seeking refreshing alternatives. With affordable pricing (as low as Rs 10 for the 200ml bottle) and sizes for every occasion, Reliance’s move is already causing ripples across the beverage market. More than just a re-launch, Campa Cola’s return underscores a broader vision to uplift homegrown brands with deep connections to Indian culture and taste. What are your thoughts? Will Campa Cola recapture the hearts of Indian consumers? ?? #CampaCola #Reliance #IndianBrands #Nostalgia #FMCG #ConsumerGoods #MukeshAmbani #BrandRevival #IndianMarket #HomegrownHeroes #Reliance Sources: Financial Express, Hindustan Times, Telegraph India

?? Reliance & HUL Set to Disrupt India’s Sports Drinks Market Reliance Consumer Products Ltd, in partnership with cricket legend Muttiah Muralitharan, is launching Spinner—a sports drink priced at just ?10 for 150 ml. This move challenges market leaders Gatorade & Poweradewith an affordable alternative. Meanwhile, Unilever is entering the segment with Liquid IV , intensifying competition. With rising demand for hydration beverages, Reliance’s aggressive pricing & vast distribution could redefine the market. #Reliance #SportsDrinks #Business #Innovation #FMCG

Nithin's #Bringuptodate #15 Campa Cola, once a popular soft drink in India, is making a comeback after more than a decade off the shelves. Acquired by Mukesh Ambani’s Reliance Retail in 2022 for Rs 22 crores, Campa Cola aims to disrupt the market and challenge global giants like Pepsi and Coca-Cola. Initially owned by the Pure Drinks Group, which also introduced Coca-Cola to India in 1949, Campa Cola became a household name in the 1970s and 1980s. However, with the liberalization of the Indian market in the 1990s, Pepsi and Coca-Cola took over, leading to Campa Cola's decline. Reliance’s strategy involves introducing Campa Cola in new markets, particularly in South and East India, alongside the brand’s original presence. The relaunch in March 2023 saw three varieties—cola, orange, and lemon—being introduced in select areas. Campa Cola, priced at Rs 10 for a PET bottle, is now challenging competitors with aggressive pricing and a strong market presence. Campa Cola’s comeback is seen as a significant move in the Indian beverage industry, leveraging Reliance's retail network to reclaim market share. #CampaCola #SoftDrinkRelaunch #RelianceRetail #IndianBeverage #PepsiVsCampa #CocaCola #MadeInIndia #MarketDisruption #BeverageCompetition

Diageo India's path to premiumise its offerings is aimed at helping the company stay ahead in India’s fast-evolving $32-billion liquor market. The X Series by McDowell’s is central to this transformation, offering consumers premium spirits in an aspirational and modern avatar. But why the focus on premiumisation now, and why use McDowell’s, a 125-year-old brand synonymous with mass-market appeal, for this shift? Diageo India's vice president of marketing and head of portfolio, Varun Koorichh and its chief innovation officer, Vikram Damodaran, outline this strategy to me. Read more at: https://lnkd.in/dDV9ASUp Diageo, DIAGEO India Hina Nagarajan, Pradeep Jain #diageo #alcobev #liquor #advertising #branding #marketing #brandbuilding

**The Power of Rebranding: Cadbury's Success Story** Back in 2003, Cadbury faced a major crisis in India with a 40% drop in festival sales due to worm infestation. The real challenge was changing the perception of chocolate from a "western luxury" to a celebration sweetmeat. The breakthrough came from understanding that local mithai shops made 80% of their revenue from "small victories" like exam results and job promotions. This insight led to the launch of the "Kuch Meetha Ho Jaye" campaign in 2004. **Impact:** - ?? Revenue soared from ?500 crore in 2003 to ?2000 crore in 2006. - ?? Festival sales grew from 40% to 200%. - ?? Market share increased from 61% to 80%. Cadbury Dairy Milk became synonymous with chocolate in small towns, much like Fevicol for adhesive. A brilliant example of effective rebranding and market adaptation! #MarketingStrategy #Branding #SuccessStory

DIAGEO India, one of the country’s leading beverage alcohol companies, has announced the launch of Godawan Estuary Premium Water, developed in collaboration with Estuary Water. This premium offering will be available across major Indian outlets and e-commerce platforms by the end of 2024.? Read more: https://lnkd.in/dh35q5ct Vikram Damodaran, Chief Innovation Officer of DIAGEO India Devashish Kamdar, Founder of ESTUARY BLENDING WATER #retail #business #market #news #update #collaboration?#beverage #premiumwater #license Amal Dev| Sidharth Sehgal| Nikhil Nahar| Naman Arora| Ekta Chavan| Shivani Malhotra| Bhagwant Kulkarni| Shivansh Khemka| Raksha Soni| Vineet Raman Srivastava| Khushboo Tadaiya| Pankaj Dutt| Renwick Correia| Rishabh Modi

do you know where the tag line - "kuch meetha hojaye" comes from? back in 2003, cadbury's was struggling in india. worm infestation in its chocolates crashed its festival sales by 40%. but the real problem? middle class india still saw chocolate as "western luxury", far from a celebration sweetmeat. but then, a breakthrough came from agra as cadbury's market research showed: local mithai shops made 80% revenue from "small victories". these included exam results, job promotions and salary hikes. not big festivals. which was cadbury's target. 2004: "kuch meetha ho jaye" campaign launched. impact: 2003: 500cr revenue 2006: 2000cr revenue festival sales: 40% to 200% growth market share: 61% to 80% best part? dairy milk became generic name for chocolates in small towns. just like fevicol for adhesive.

Post the pandemic, Pricing supported with Place have largely benefitted many mid-tier brands to gain share from the market leaders. The crisis shifted consumer priorities, with many opting for affordability over brand loyalty. This openness to experimentation has now become a lasting trend, even as markets recover. Reliance in India is a compelling example of this, as they continue to challenge established brands through competitive pricing and their own retail network—a strategy that fueled Jio Mobile success. Closer to home, we too have few brands with similar story but now I see Keells taking the similar approach expanding their presence within multiple categories and becoming a clear threat to many leading brands. It will be interesting to see if they can become a another Reliance in Sri Lanka. #MARKETINGMIX #4PS