IAB的动态

Cookies are here to stay, but privacy remains paramount. ?? With the latest news of third-party cookies being here to stay, David Nelson, shares her take on the ongoing emphasis on privacy-focused technologies, transparency and what this could all mean for the industry's future. "Despite not deprecating third-party cookies, Google continues to develop new privacy-focused technologies, such as Privacy Sandbox, so we will still see a shift towards more transparent and user-centric practices. The announcement doesn’t come as a massive surprise after the third delay, and users will still have the choice to give consent," says David. Want to hear more from David? Read more in Performance Marketing World: https://lnkd.in/dWNsUmjh #ThirdPartyCookies #PrivacySandbox #UserCentricPractices #ConsentChoice #PerformanceMarketingWorld #Limelight #Google

?? In a (not so) surprising turn of events, Google's recent announcement to indefinitely postpone the deprecation of third-party cookies has sparked significant discussions within the digital advertising and marketing industries. With the always evolving privacy regulations and consumer expectations, it's crucial that businesses continue to evolve. Are you still doubling down on first-party data and server-side tagging despite this shift? My take is to prioritize first-party data to enhance customer relationships and ensure data accuracy. Server-side tagging offers greater control and reliability in data processing, mitigating risks with client-side technologies. How will your company define its future? Will you continue to invest in first-party data and server-side tagging? #performancemarketing #digitalmarketing #consumerdata

One of the reasons I am bullish on the Yahoo DSP for Commerce is because of our identity solutions. People have gotten a bit complacent on this because of the continuous pushback of cookie depreciation by Chrome - but it is still happening, and is in fact happening right now (Chrome is slowly removing cookies just not en masse). There is a reason the stock of companies like TTD or Criteo goes up whenever cookie depreciation is delayed - because investors know that they get a bit more time with the status quo. However, once this removal finally happens Yahoo will be in a great spot to not only target and identify users, but measure what they are doing after engaging with an ad. If brands want to ensure they are still able to identify, target, and measure their media once cookies fully go away, they should test into solutions like Yahoo today- not once it finally happens. I know first hand our match rates and scale are better than the alternatives today - and will certainly be better tomorrow. https://lnkd.in/ejqtDqR3

I hope you’ve grabbed your refreshments, hurry back to the main stage for to listen to Jeffrey Wieland, Principal Technical Product Manager at Magnite present How to Engage in a Privacy First World Privacy regulations and browser changes are having a direct impact on how the ad-tech ecosystem operates. Hear from Jeffrey Wieland, Technical Product Manager Magnite about how you can leverage Prebid's modularized approach to header bidding. #PrebidAscent

??Calling all publishers, advertisers, and tech enthusiasts - ID5 wants to hear from you! The State of Digital Identity survey is back, but we need your help to gauge where the industry is at when it comes to cookie removal, alternative adoption, and exploring the next digital frontiers. ?? What are you waiting for share your thoughts today! Take the survey > https://ow.ly/x1NQ50SC9cl

As cookies crumble and device IDs fade, wallet data emerges as the future of digital identity. Privacy-safe, persistent, and powerful - this is how we rebuild advertising for the web3 era.

This article explores why our team transitioned to Octo Browser, highlighting its key advantages, reliability, and the impact it has had on our media buying efficiency. Read more: cutt.ly/ceVqVrJO

Publishers have and continue to face a critical challenge: tag fatigue. It is imperative to strike a balance between tag based partnerships and maintaining optimal user experience. Excessive tags can slow down pages, impacting user engagement, search rankings, and ad monetization. Moreover, the need to protect user privacy and data integrity is more crucial than ever. Server side solutions are going to see a massive uptick based on current market trends. ?? lockr Read more by following the link in the comments.

ICYMI: Financial institutions will face challenges with consumer behavior, trust, and ad infrastructure as they attempt to grow their media networks (EMARKETER): by Sara Lebow. 1. Financial platforms are not retail hubs Much of RMNs’ early success came from advertisers’ interest in buying search ads close to the point of purchase on retailer websites. But FMNs don’t have owned channels where users spend a lot of time shopping. And the apps and websites financial institutions have are […] #DOOH #digitalbillboards #digitalsignage

New Post: 3 Key Areas of Focus in Google’s Upcoming Adtech Antitrust Trial - https://lnkd.in/gBDSGmy9 - Google's upcoming adtech antitrust trial is slated for Sept. 9, and if the last few months are anything to go by, there will be fireworks. Earlier this month, Google lost an antitrust lawsuit over its search business. Ahead of its next trial, Google claimed the witness list of adtech vets lack "personal knowledge," and in... - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt(.)org ---> https://sellingit.org