I-COM Global的动态

In recent years, ad platforms have evolved even more, introducing smart bidding options that allow advertisers to control bidding to generate the most conversions, highest conversion value or lowest cost per conversion. Learn here: https://ow.ly/Masy50Soq7c

In case you missed our Playwire Live session, “Navigating Supply Chain Inefficiencies and Contradictions,” we’ve got a full recap for you that dives into the increasingly complex ad tech ecosystem. Catch up with Playwire CEO, Jayson Dubin, and Jounce Media Founder, Chris Kane, as they dig into the state of programmatic advertising and where they believe the industry is heading. Click the link below to watch the full recording or read the session transcript: https://lnkd.in/enYnyicU

Ready to level up your programmatic advertising in 2025? Our new whitepaper reveals the key factors to consider when choosing a partner. Download now and gain a competitive edge. https://lnkd.in/gNqns84c #ProgrammaticAdvertising #DigitalMarketing #2025Trends

I have watched the rise, the fall and the rise again of #adnetworks over the last 25 years - and what a rollercoaster it has been! If you want to know where ad networks have now landed and what their future holds in 2025, head to Limelight Inc. to download their whitepaper. The progress, the position and the possibilities of ad networks in 2025 is right there for you to have a good look at. Whether you are an advertiser, publisher or an #adtech pro, you're going to want to download it here: https://lnkd.in/e4bq7vPf ??

Networks in 2025: What are the key trends? Just as it has for a decade or more, programmatic advertising dominates the digital ad space. According to EMARKETER, US programmatic digital display ad spend is on course to hit $156.82bn in 2024, its growth powered particularly by the programmatic video sector, which includes CTV. In our latest white paper, we partnered up with a range of ad networks to break down all the research and data from across the ad network space highlighting key trends, evolving regulatory landscapes and technological innovations. Haven't checked it out yet? Dive into everything ad networks with us, download the white paper today: https://lnkd.in/eEhvYapn #WhitePaper #AdNetworks #LimelightInc #ProgrammaticAdvertising #AdTech #Programmatic #Technology #TechAdvancements

Future-proof your ad strategy in 2024 with 15 of the best demand partners in the Adtech industry. Choosing the right demand partners can make all the difference in increasing publishers' ad revenue. And that's exactly why we have released our latest blog post, featuring top 15 demand partners for publishers. Here's what our blog explains: - How top-tier networks can transform your revenue strategy - Open-Source Platforms vs. Header Bidding Partners - How Many Header Bidding Partners Are Too Many for Publishers? - 6 Essential Factors to Consider When Looking For a Header Bidding Provider And a lot more. Click the link here to read our blog - https://lnkd.in/gwe4wFeg #demandpartners?#adtech?#adrevenue?#adpushup?#adnetworks?#headerbidding

News Environments as a Safe and Effective Place for Advertisers with Business Insider In this episode of The Advertising Forum's Transparency Series sponsored by DoubleVerify, Jeannie (Gammon) Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a credible and trusted source of information, the need for greater transparency with brands and measurement tools, the role of advanced tech and measurement in understanding users and optimizing ad experiences, and the value of news environments for advertisers.

Behind every digital ad you see, there's a complex ecosystem working to match it with the right audience. Our latest article explores the fascinating world of supply-side platforms (SSPs) and ad exchanges, shedding light on how they automate inventory sales, optimise monetisation strategies, and boost publisher revenue. Peer behind the curtain to discover how SSPs streamline the advertising process for publishers: https://lnkd.in/dJFge7qh Don't merely read – if you have any questions after exploring the full article, leave them under this post!

The Trade Desk’s Jeff Green Explains Why the Adtech Giant Doesn’t Make Big M&A Moves https://ift.tt/k5ogGnh Advertising tech company The Trade Desk isn't interested in snapping up companies--despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for programmatic ad dollars. But the giant is notably not a buyer of companies. Besides Sincera, The Trade Desk's only... via Adweek Feed https://www.adweek.com January 28, 2025 at 03:03AM https://ift.tt/EQlaS1s

It’s critical that people in all media and marketing roles (and even those who simply collaborate with these disciplines) understand the basics of programmatic. The ad tech industry can be complex and full of jargon, allow us to spell it all out for you in our new Programmatic 101 course. It offers straightforward explanations covering all the basics, including a rundown of the technology providers and components that make programmatic advertising possible and how they fit together. Enroll to learn more: https://bit.ly/4ewCqop #TheTradeDeskEdge