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1P/3P Expert | Vendor Management | Ex-Amazon | Creative Social Commerce strategies for Amazon growth
Don't waste $$ this holiday season Follow these account hygiene checks to make sure you are maximizing your promotional and advertising investments this Black Friday. 1) Content check: - Audit your recent customer reviews & Questions, are you missing key content to help close the sale? - Is your brand store updated to best showcase your peak deals? ROI driving to a landing page can be powerful, just ask Jason Landro - Video: are you using video on PDPs and Advertising? Do it now and thank me later... 2) Shop w Rufus: an unfortunate reality but customers will use this in Q4 to make purchase decisions. Walk their path and make sure your back-end data is driving them to the right place. 3) Targeting strategies: your ad targeting and destination will be different pre-during-and post event. Work with your team to make sure you are reaching customers at the right stage of their journey. 4) Social push for peak deal days: Even if DTC is your priority, make sure you give some love to Amazon deals! 5) Affiliates: super powerful channel, both for ROI and scale. Make sure your deals are seeded so you can get that traffic! Wayward and Hypelinks are two ?????????????? ??'???? ???????? ???????????????????? ?????? ?????????? ??????????????????. 7) Deals & coupons: Check your deals daily! And DON'T forget post-event purchasers! There are some great options in both Vendor & Seller central to run brand-targeted promotions after an event. Find those customers who forgot to check out, or just needed more time. ?? Ready to boost your Black Friday strategy? Comment below with your questions or tips! ?? Like if you found this helpful and follow for more insights! ?? #amazon #blackfriday #ecommercetips
Often, we forget to audit customer feedback and product pages. Updating with fresh reviews, questions, and adding videos can make a big difference in conversions. Love the mention of targeting strategies—getting your ads aligned with the right stage of the customer journey is vital to increasing your ROI. Plus, affiliates are a powerhouse! It’s so true—having the right deals seeded ahead of time can amplify your reach, especially during peak sales events. One strategy I’d add is using retargeting ads for people who visit the site but don’t purchase right away. A well-timed reminder can capture those last-minute shoppers.
Brilliant checklist! Kara Babb, M.A. These actionable tips are a must for making the most of Black Friday.
Thanks for the mention! There are so many things you can do. Prioritize what will have the biggest impact would be my advice
Business Strategy Consultant & CEO Synergize Growth || We Specialise In Recruitment Services & Employment Training
4 个月Love these tips, Kara! Ever tried using interactive content like quizzes or polls during Black Friday? They not only engage customers but also provide valuable insights into their preferences. Plus, they can be shared easily on social media, boosting your reach organically. It's all about making the shopping experience as engaging as possible!