Warm introductions are said to quicken fundraising deals for startups, but what if you don’t have a strong network? While warm introductions are still an important fundraising strategy, they aren’t the only way to score meetings with investors or secure VC funding. Just ask Olena Petrosyuk, COO at Klevu - A division of Athos Commerce, and partner at Waveup, who has worked with many founders who are tapping innovative ways to reach VCs. From diving deeper into your current network to improving your research and targeting cold outreach, there are many options to find VC investors well-suited to your startup. Here’s an example Olena shared in our lastest post: “Your existing network is likely more valuable than you realize. For example, one founder I worked with recently mapped out their LinkedIn connections and discovered they were just two degrees away from partners at five target VC firms. The key isn't having direct connections—it's understanding how to activate multistep pathways.” Whether you’re looking to find a way into warm intros, even without a huge network, or hoping to brush up on your cold outreach skills, you’ll want to save this invaluable playbook to securing VC funding as a startup.
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