5 Essential Feed Attributes to Optimise & Improve Google Shopping Performance In the AI-driven era of Google Ads, especially with campaigns like Performance Max, feed quality is paramount. A well-optimised feed provides Google's AI with the best data, improving ad impressions and lowering CPCs. Google Shopping auctions seem like a black box... What attributes are weighted heavily in the auction algorithm? What attributes will impact front end (user experience, CVR, efficiency) versus back end performance (relevancy, serving, impressions, clicks)? Below, I've detailed which key attributes to focus optimisations on in order to stay competitive and ultimately improve shopping ad performance. #google?#googleads #advertising?#onlinemarketing
Tiago Goncalves
10 个月
Nice overview. Do you think if the gtin is promoted by more than 1 marketplace google ads gets historical data on it and therefore learns faster how to add incremental growth to it? With the years of experience gone by I've been noticing it's always harder to promote a new gtin that is solely advertised on one marketplace/site than other gtins streamlined across marketplaces.
Senior Paid Media Manager
10 个月It’s simply an identifier attribute for Google. If you don’t add a GTIN, Google will find it more challenging to identify exactly what product you are promoting and what products from other advertisers your product should be promoted alongside. This could lead to Google entering you into less relevant auctions, limiting reach. This could also lead to poor CTR, wasted spend and higher CPCs (if entered into more generic auctions)