Are you selling like a billboard—loud, flashy, and one-directional?
Unless you want to make as many dials as cars on a busy highway during rush hour, we can do better!
"Everything to Build Anything" - Guerry Lumber what a great ad and eye catching for sure!
"As a billboard, this is brilliant, but far too often sales reps try this approach on their prospects.
What the heck do I mean? Follow me here.
"Hi prospect, (aka future client of your competitor) OUCH!
Have I told you about everything we sell that I think can help you? Our product is the best and our services are better than ice cream on a hot day in Florida.
I'm sure you want to hear more?'
(The trick here is not waiting for a response and continuing to talk about your products.)
Are you ready to write me a blank check?
(Insert pic of sales rep thinking about how they are going to spend the commission and how good the new Rolex will look on their wrist, only to realize the prospect already hung up the phone.)
What went wrong? I thought this was sales? Why did they hang up?
Back to the original tag: "Everything to Build Anything."
Far too often, we get caught up in selling the "Everything" and miss the "Anything." The "Anything" is what your client needs! Did you ask? Do you know? Did they tell you, or do you just think you understand what they want?
We are not catchy billboards, we are sales leaders! Listen with the intent to learn and understand, and the 'Everything' will become clear.
(Now go spend the commission you earned!)
Step back in time with these vintage Guerry Lumber billboards from the late 1950's to the mid 1960's! Each billboard tells a story of craftsmanship and quality that has stood the test of time. Visit our showroom to see more of these captivating pieces of history!
Congratulations from Team HiEnd Accents! ??