Raido Consultancy

On the eve of Election Day in the US, we’re revisiting our social experiment in political discourse. At the end of the day, talk is cheap… Vote!

ICYMI: Our Hunger Action Month thoughts on marketing organizations tackling food insecurity -- based on past experience in the space -- and how we can all get involved to tackle a largely solvable issue. #WorldFoodDay

During election season, echo chambers and cognitive dissonance are more prevalent than ever—but just how deep do these forces run? And as marketers, how can we craft messaging that breaks through? To explore this, we conducted a "loosely scientific" experiment, engaging with individuals who held differing political views. The goal? To see firsthand how entrenched beliefs shape online discourse and to uncover insights on how we might create messaging that resonates across divides. Read the full blog to learn more about navigating the complexities of communication in polarized times. #Marketing #PoliticalDiscourse #ContentMarketing

For Hunger Action Month, we reflect on our founder's previous work with organizations like Gleaners Community Food Bank of Southeastern Michigan, which shaped our approach to advancing nonprofit missions. Food insecurity is a critical but solvable issue. Support groups like Gleaners, Feeding America, and your local food bank to help make a difference. ?? #HungerActionMonth #CommunityImpact

Understanding your marketing efforts can maximize impact and foster stronger relationships with your audience. Discover why attribution in marketing is a game-changer, often overlooked even by the biggest organizations.

Should consultants and vendors reflect your beliefs and values as an organization? Short answer, yes. These partners support your work and in many cases serve as representatives of your organization. You are the company you keep, after all.

At Raido Consultancy, we’re all-in on using data and technology as a driver of success in the marketing space. But, technical skill and data analytics can only get you so far. Creativity stands out as a unique and powerful differentiator. While data provides invaluable insights into consumer behavior and preferences, it is creativity that breathes life into these insights, transforming them into compelling narratives and memorable experiences. Understanding a consultant’s creative capacity and strategic approach means a stronger fit with your next hired contractor and better alignment as you build out impactful campaigns.

Marketing today is at a crossroads, where advanced technologies meet traditional skepticism. Artificial Intelligence (AI) certainly falls into this category. Many organizations, especially those valuing a personal touch, can view marketing automation with caution. But, like a well-set coffee maker, automation can save time and deliver consistent results once operational. Across various sectors, but especially in the nonprofit sector where resources can be scarce, even basic automation—like welcome emails and re-engagement campaigns—can free up resources and boost efficiency. Similarly, thoughtful segmentation allows for personalized communication, strengthening connections without overwhelming efforts. It's not about losing the human touch but enhancing it. By automating routine tasks, we can focus on strategic and creative endeavors, driving greater impact in our marketing efforts.

Are you thinking about hiring a fractional marketing professional but unsure of the benefits? Fractional marketing roles, especially in leadership and strategy, can be a major asset for small businesses, arts and music organizations, and nonprofits. Read our latest blog for an explanation of why these roles are so beneficial.

As Mental Health Awareness Month comes to a close, remember that the conversation around mental health doesn’t end here. It's an ongoing journey that requires commitment and compassion...